Saturday, February 18, 2023

Post 299: Great Find - Etsy Videos

Great Find - Etsy Videos

Do you have an Etsy shop? If yes, you KNOW it takes work, work and more work. If you have one, drop your Etsy link in the comments! If you don't have one, have you been thinking about it?

Donna Liguria Art Etsy Home Page 2023 - @DonnaLiguriaArt

Etsy Videos, Tips and Advice

Before you get started on Etsy, do a lot of research. Repeat, a LOT of research. And if you already have an Etsy shop, continue to do some research on optimizing your Etsy site. You cannot build it and leave it, this is not Field of Dreams and "if you build it, they will come". Etsy takes work. And Etsy means having a shipping station (unless you have art products that are fulfilled by a Production Partner [site]). Etsy becomes a part of your weekly, if not daily schedule to a degree.

When I have "Great Find Videos", I will try to give you a list of the highlighted points in the video as well to help you. Because this Great Find is such a large topic, I found several videos with some great tips and advice you will find useful. Because Artistry Spin is the Prince William Art Society's art blog, I keep in mind that we are creating art on various surfaces and art prints - but there are key things that are important no matter what your Etsy shop sells.

  1. Good Title - this is NOT the title of your artwork - they are keywords to FIND your Etsy listing. This is important, it is also not the size, probably not the medium nor your name (or product subject's name) unless you are well-known.
  2. Good Images - GREAT product pictures are KEY as well as video(s) about you, how you do your art, and/or how you did that art piece.
    1. Natural Lighting
    2. Background - trendy, clean, natural
    3. Clear Images
    4. Edit Images
  3. Good Description - using those SEO keywords and phrases
  4. Good Tags - using SEO keywords and phrases (limited characters)
  5. Shipping Station - decide if you will ship international or national. Decide how large your artwork will be that you will ship. PRICE your artwork so that you cover ALL of those costs. Get the equipment and supplies you need to take care of shipping - and that is ALL part of the costs, including the labels.
    1. Shipping Carrier
    2. Shipping Profiles
    3. Packing Materials - source, in stock?
    4. Free Shipping if possible
    5. Weight scale?

Video 1: Complete Etsy Tutorial for Beginners 2022 - How to Create a Profitable Etsy Store from Scratch

  • Introduction 
    • Join Etsy 
    • Open Shop
      • About Section
      • Policies, Returns, Exchanges, FAQs
      • Shop Announcement, Promos
      • Featured Items
      • Logo, Shop Banner
      • Profile Pic
      • Aesthetics
  • Succeed as a Seller
    • Product Listing - Allow time each week for:
      • Research product, competitor research
      • Creating product
      • Uploading product
      • Promoting your shop
      • Maintaining listings
    • Production Partner
    • Creating Products
    • SEO
    • Optimizing Product Mockups
    • Put It All Together
  • Shop Manager
    • Ads
    • Coupons and Sales
  • Bonus
    • Fully Automated Etsy
    • Selling Digital Files
    • After Etsy


  1. Researching and Choosing a good niche, building a brand
  2. Create and launch multiple products (product lines)
  3. Get traffic by using Etsy Ads, $ spending money on your business
  4. Build internal and external email list
  5. Creating an amazing customer experience, 5 stars, Star Sellers
  6. Holiday hacking - 60-90 days before major holidays and events


Video 3: 7 Tactics to EXPLODE Etsy Sales in 2023, How to Sell on Etsy the RIGHT Way in 2023

 
 

1. Position yourself as the specialist
2. Improve your photos
    a. Research on product photography
    b. Research similar photos in your niche
    c. Invest to make your photos look professional
    d. Consider staged/lifestyle photos
    e. Blurry background research on depth of field
3. Increase your knowledge of Etsy strategy
4. Consistently work on your Etsy shop
5. Strategic SEO (Search Engine Optimization)
    a. Title
    b. Description & other options
    c. Research Keywords
6. Proactively drive traffic - off Etsy as well
7. Add customization options


Video 4: Never Do These 4 Things on Etsy! 4 Mistakes to Avoid When Selling on Etsy

1. Never put your shop in Vacation Mode
2. Never focus on quantity over quality
3. Never price your items too low
4. Never start halfway


Video 5: Are you missing these crucial parts of your Etsy Shop? (8 Hacks for optimizing your Etsy Shop)

From: Kate Hayes



1. Start building your email list. lead magnet incentive - opt in freebie, landing page. Announcement, About section weekly/bi newsletter, promotions
2. Use keywords in your listing description. Title and Tags PLUS description.
3. Links to other products inside your listing description.
4. High Quality profile picture of you.
5. Post important links in Announcement and "About" section. 
6. Have a listing video on every listing. Shop wide video added to each listing
7. Use Text Graphics in the image uploads too. Show options
8. Make the most out of the featured listing section. Best sellers, best items. Change out seasonally.

Video 6: 3 Tactics to EXPLODE Etsy Sales

From: Kate Hayes


1. Offer a trending product with a unique selling point. Research-based
2. Use smart SEO. Research products, trends, search engine optimization.
    Title, Tags (13), Description, Categories, and Attributes. Sale Samurai (fee).
    a. Diversify your keywords phrases        
    b. Use title that is easy to read, separate by comma, line, or dash
    c. Start your listing description with a hook. Spark emotion, sentiment
    d. Use long-tail Keywords, phrase with multiple word descriptor
3. Market for Momentum. Collaborations, influencers, other sellers, partner with.
    a. identify potential collaborators within your niche, similar target audience, micro influencers. Look for a seller whose product complements yours.
    b. Reach out to potential collaborators.
    c. Decide on your proposal and make the pitch. Campaign goal. Beneficial to them too. 
    d. Negotiate the terms of the partnership. Specific CTA (Call for Action)

I am learning as I go too. My Etsy Shop is at https://etsy.me/3xqNIqL - which may give you and I some free listings if you use it. Pictures are a thorn in my side but I am working on it! There are a LOT of other Etsy videos out there and you may like those better - you will probably learn a new angle from any of them.

Again, do you have an Etsy shop? Drop your link in the comments.


Author: Donna Liguria
An artist member of PWAS in Woodbridge, VA specializing in acrylic painting. She paints landscapes, seascapes, animals and many subjects. Visit her Website at https://DonnaLiguriaArt.com & her Blog at https://donnascavepainting.blogspot.com/.

Local Art: Visit us at Stonebridge Open Space Arts at 15000 Potomac Town Center, Woodbridge, VA - Open Wed to Sat 12-7 and Sun 12-5
The Prince William Art Society is a 50-year-old non-profit art group in PWC for the appreciation of fine art throughout the county and Northern Virginia.

Want to know how to get involved at OSA? If you are an artist (18 or older) living in Prince William County, or a are a member of a PWC art group, you are welcome to get on our next art show's emailing list. Send it to us, OR come by the gallery to find out more.

Want to join PWAS? Go to https://www.princewilliamartsociety.com/membership

Thank you for visiting, and remember to Share, Follow, and Comment!

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