Showing posts with label Selling Art. Show all posts
Showing posts with label Selling Art. Show all posts

Monday, February 9, 2026

Post 604: PWAS Members That Take Commissions

PWAS Members That Take Commissions

Occasionally people will ask the Prince William Art Society members to create custom artworks that they would like an artist to paint for them. The question sometimes comes with who specializes in various mediums desired or subjects like pet portraits, children's portraits, or family groups. Wedding portraits or the family home, or even the koi pond in the backyard might be the subject. The PWAS art group has a lot of artists that paint commissioned paintings so let's look at a few of these artists and their art.

About Commissions

In the art world, there are a couple of meanings to the word "commission", the first being the percentage fee charged by an art gallery or show when artworks sells and is deducted from the selling price with the remainder going to the artist. The second is when a potential buyer contacts an artist and an agreement is made to have the artist create a customized original artwork for that buyer.

There are some different schools of thought on commissions. Some artists take commissions while others do not. Some artists charge more for a commissioned work and there are several reasons for these thoughts and points.

Artist Schedule: The artist may have a schedule of paintings or a series of artworks that they want or must accomplish for their specific upcoming shows. A commission, while potentially being very welcome, may alter the artist's schedule so that the additional artwork can be finished on time along with their regular artworks.

Time is Money: A commissioned artwork is a process that takes time. Back and forth communication with the client, commission contract agreements, sample or progress reporting as the art piece takes shape, setting up pickup, delivery, shipping, or installation must be arranged as well...also being a part of the cost toward the artwork. 

Artistic Freedom:  Artists are creative people and their artistic freedom of expression is a cherished part of what they live with and expect when they create their art. A balance may need to be struck between the client's vision (request) and the artist's interpretation of the subject of the artwork. It is so very important for both parties to be absolutely clear of the scope, expectations, the artist's style, when the client selects the artist AND the artist agrees to the request.

Important: Commissions will often require a non-refundable deposit upfront of up to half the price of the work. Artists cannot be left hanging if the client is dissatisfied or cancels the work when it is completed. It is up to the artist's discretion if the deposit may be applied to another work. The commission agreement should address any and all points.

See these Artistry Spin posts for more into: 

Request for Commission of Your Artwork 

Elena Jochum Discusses Art Commissions with PWAS Members 

The Commissions page on this blog for more info on how both the client and the artist work their way through a commission.

Holidays: For those potential clients considering approaching an artist to have them create an artwork for you, holidays (gift-giving-times) are often very busy times of year for artists so contact them early so you can get on their calendars. Some art mediums take a lot of time to "cure" (dry), and time needs to be allotted for their creative process, as well as research itself to configure the art as well. There are artists that know approximately how many pieces they can take on before that holiday's date/deadline.

PWAS Member Mark Murphy

Painting commissions can sometimes seem like a detour from our artistic journey because they focus on a subject that has special meaning to someone else, often a stranger.  That being said, I've had a couple fulfilling experiences lately.

A woman approached me online asking for a rendering of her daughter's soon to occur wedding.  To honor her recently deceased father, she will wed in Hawaii where he was working as a helicopter pilot.  The painting portrays her and her deceased father holding hands on the beach where the wedding will be held (Tunnels Beach, Kauai) and clearly shows her chosen wedding dress.  The really gratifying part was watching her mother break down in tears when she saw the result.

 

A man approached me at an exhibit and asked me to paint his boat.  His wife's reaction was, "Oh no, not the boat".  I was anticipating a modern fishing boat, but it turned out to be a half-submerged wooden rowboat in the marsh surrounded by lush grasses and trees.  It turned out to be a compelling image.  Finding this wreckage and documenting it over years with his son was a special memory for this family and their emotional response to the painting was so gratifying.


I also painted the Blue Ridge Country Store in Hume, VA.  I found a photo of the long-time owner online and added him in with his arms outstretched welcoming people in.  When his wife saw the painting, the tears flowed for quite some time.

 

You never know where your artistic journey will lead but letting others, even strangers, join in on that journey can be very satisfying.

PWAS Member Zee Berrios

Commissions: A Story

Many moons ago, a lady commissioned a watercolor. She wanted a painting of a Baltimore street vendor with his horse before they disappeared. The internet was nonexistent and very few photos were available.  

I accepted the commission. I went to downtown Baltimore to find these vendors. After asking around I encountered one who allowed me to take many photos of him. I made a couple of sketches and showed them to the lady. She decided for one but was not happy about the angle, so I made a couple more sketches with different angles.  She decided on one. We agreed on the size and the price. She also decided on the frame she wanted, which I purchased.

I started to work on it. The size was 18" X 24" on 140Lb. paper. It took about 29 hours to finish. I also sprayed a matte varnish on it.

I showed her the final piece and she said it was too light, she wanted me to make it darker because her decor was darker. I told her I could not make it darker at which point she said she did not want it. I had not collected a down payment of half the agreed price, (BIG MISTAKE).

I told her I would not make a new one.

The story doesn't end there. I decided to find the street vendor. It took a couple of tries until one Saturday morning I found him. I went up to him and showed him the watercolor. He loved it and asked how much would I sell it to him. I told him: "It's yours, have it as a token for letting me photograph you". The smile on his face was worth so much more than all the money that lady could had given me.

If I had not varnished it I might have made it darker.

Unfortunately that is one of the pieces I never photographed.

A preliminary sketch of the commission  

PWAS Member Zee Berrios 

PWAS Member Donna Liguria

Commissions are artworks that I love creating for people when time allows and the subject is something I feel I can do justice to. I say that as I do not paint specific people knowing that it has to look like that person's loved one and not look like an alien. I prefer and welcome commissions on subjects like pet portraits, the places-landscapes, mountains, or gardens, the koi ponds, etc. 

A series of 4 commissions painted by Donna Liguria called the Washington DC Four Seasons Series that were from a client in Washington DC. Above are the prints (sold individually or as a package) available on my Donna Liguria Art Etsy Shop. The seasons are: 
"Cherry Blossoms, an Annual DC Event" (Spring) 
"A Capital Summer" 
"Lincoln Memorial in the Fall"
"White House Having a White Christmas" (Winter)
This was a commission the client wanted from a photograph he took. It was in his travels in the Canadian Rockies, Mount Assiniboine in British Columbia. It is 11,870 ft. mountain that is reflected in the water...called of course, "Mountain Reflection"
This commissioned painting was for the Jeanette Pier at Nags Head, North Carolina called "Sunrise at Nags Head"
And this fellow was for a client to her son this past Christmas of their newest boxer named Budryk 

Commissions are a GREAT way for art buyers to get personalized artwork for their homes or to give as gifts. The art decor in your home should reflect items you love, the places, the people, the scenery, and in the colors that bring you joy and coordinate with your interiors. Contact an artist near you today!

Drop a comment below and let the artists know what you think about their works! 


Author: Donna Liguria is the Blogmaster for the PWAS Artistry Spin Blog and Donna's Cave Paintings Blog, and an artist member of the Prince William Art Society (PWAS) in Woodbridge, Virginia. And she takes on the PWAS social media duties as well (help me!) Donna specializes in acrylic painting of landscapes, seascapes, historic locations, animals and many subjects. Visit her Website at DonnaLiguriaArt.com and her Donna's Esty site to shop her art. 

Local Art: The Prince William Art Society is a 50+-year-old non-profit art group in PWC for the appreciation of fine art throughout the county and Northern Virginia. Visit us at any of our local art shows or join us for our monthly meetings - held on the 4th Monday of the month at the Tall Oaks Community Center at 12298 Cotton Mill Dr, Woodbridge, VA at 7:30pm (typically, but check the website in case of any changes).

Want to join PWAS? Go to https://www.princewilliamartsociety.com/membership

Have an idea for a blog post? Are you a writer and want to help with the blog? Let me know! Thank you for visiting, and remember to Share, Follow, and Comment (below)! ...Remember, comments are monitored so they will not show up immediately.

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Monday, January 26, 2026

Post 603: Selling Your Art Part 3 - Sell the Artist

Selling Your Art Part 3 - Sell the Artist

How to sell your art online or in person is what nearly all artists ask about at some point. This blog post is part 3 of the 3 part series on Selling Your Art. 

See Selling Your Art Part 1 and Part 2 

Nitty Gritty on How to Sell Your Art 

NO ONE is searching for you or your art, your website, your art show.

YOU must be the one to get your art "out there" so that it can be seen and potentially purchased. No one else is. 

UNDERSTAND your niche and style of art to build your understanding toward who your potential clients are in order to get your art in front of them and to TALK about your art.

How to Sell Your Art: 4 Things Art Buyer Really Want... 

Now let's take a look at the actual how YOU can sell YOURSELF.

There are art spaces where your art must speak for itself - sort of. The art gallery or exhibit you have your art in is run by staff and you are not physically there except perhaps on the day of the art reception. In this regard, you will or should be actively promoting your art on display on social media, local event avenues, friends, family, art followers, etc.

Ask other artist where they were successful, what platforms they used, what art shows are good to attend, what typically sells at those shows and galleries. 

Then there are art shows, popup art shows, group art shows where you are on stage. Your vendor booth is when you are the person tapped to make the sale. Have a gander at this video:

 
Sales Tips for Live Art Shows by ArtsyShark Carolyn Edlund
This is an excellent watch for ALL PWAS Members! 

Notice all the tips...
1. Greeting
2. Be prepared to engage
3. Listen to them
4. Ask questions
5. Place item in their hands (a little tougher with a painting, any ideas with this one?)
6. Include everyone in their party
7. Eye contact!
8. Child with party? Bubblewrap diversion
 
I would add to stand up when people come to your booth space. AND Stay off your phone. Create a script for yourself so you can reference it, memorize it. Many of us are not outgoing, so we need the help in speaking with people so we can make the sale. These tips work well with individual artist shows as well as art group shows.

"I certainly have not the talent which some people possess, of conversing easily  with those I have never seen before. I cannot catch their tone of conversation, or appear interested in their concerns, as I often see done." - Mr Darcy. Pride and Prejudice by Jane Austin

Important to Remember:  people do not always buy artwork because its the greatest artwork in existence. They may buy artwork because of the artist. The buyer and artist have built a relationship, a connection. 

 
 Budget-Friendly Art Market Tips & DIY Display Hacks for Art Panel Walls
From Cassie's Colorful Life
 Some great tips all around - after all, the reason you are doing to show it to sell, right?

 
10 Rules to Selling Your Art at Art Fairs and Events by Dave Makes Things

Art Ideas Toward Making Income

Although the artist's ultimate goal may be the creation and selling of the own original artworks, there are other ways for the artist to earn income to support their art career. The sale of original artwork is a one-by-one process but these other ideas may offer ways to generate income as well. Do remember, some of these ideas will require a LOT of traffic, followers, and extensive marketing, as always - do the research and find what will work for you and your skills.

  • Teaching art classes and workshops.
  • Create and sell online courses.
  • Craft fairs, art markets, farmers markets, art festivals, art or gallery walks, art crawls - wherever you can connect with a variety of people, collect emails, get feedback, test products, and more.
  • Streaming / livestreaming your art process. 
  • Sell digital downloads and templates.
  • Art commissions for pet portraits, family portraits, murals, and more. 
  • Networking with someone writing a book that might need an illustrator, or write and sell your own art books, art guides, or e-books. Think book covers, cook books, children's books...
  • Offer limited edition prints and/or look into print-on-demand products.
  • Art merchandise customized with the artist's designs - mugs, tote bags, t-shirts, puzzles, and more.
  • Have extra space? Rent out studio space to other artists. 
  • Offer graphic design services. Create a logo for someone, business cards, or flyers for a fee.
  • Offer private art lessons. 
  • Be a live caricature artist, a face painter, a paint and sip artist. 
  • Apply for artist residencies. 
  • Licensing your artwork for commercial use - get royalties. 
  • Sell NFTs or digital art tokens. 
  • Build a membership site with a subscription fee presenting exclusive content. 
  • Monetize your social media, newsletters, blog with sponsored content, affiliate links, ad revenue, and more.
  • Crowdfunding 
  • Apply for art grants for an art project. 
  • Feature "art sales" shows with square foot shows which are 12x12 artworks, each artwork priced the same and market the show extensively. 
  • Go to your local gift shops and boutiques, that may sell local art.
  • Try selling at gallery gift stores, museums.
  • Watercolor greeting cards
  • Offering your artistic services such as:
    • An art show or contest Juror or Judge.
    • Art talks, event speaker or panelist. 
    • A photographer - not only the weddings but think about offering your art group members professional photos of their artworks for a reasonable fee. Set up photo sessions on a scheduled basis for specific sizes, certain number of pieces - whatever works for you. Once you have the equipment set up, its a great way to move through the process before moving to the next size of artwork.

See more: 

10 Practical Networking Tips for Artists to Boost Career

16 Creative Ways to Make Money as an Artist (That Actually Pay the Bills)

Follow-up When Potential Buyers Show Interest

Another part of selling is following up when someone shows interest at a show, through email, through a DM.
 
How do you followup when someone sends an inquiry about your artwork? Do you have a process to followup with them?
 
Let's say someone emails or DMs you on how much your artwork is. Don't get nervous, don't panic, don't justify your prices. Don't say too much. No excuses like 'because of this or that'. If you panic, your potential buyer may go silent. You'll be listening to crickets.
 
Instead: Have a followup process where you will be calm-cool-clear-collected.
 
Step 1: You will confirm to the buyer that you received their inquiry. Confirm what they are asking about - which piece, which service, which size.
Step 2: Very calmly and very clearly give them the data they requested. 
Step 3: Now, you will add just one "trust detail". Say something like, "This piece is available now, and can be shipped within 2 weeks."
Step 4: And we can make the next step extra easy for them by saying, "Would you prefer local pickup or shipping?" 
Step 5: Finalize by closing the loop with, "I can send an invoice and hold it for 24 hours.
 
Something like this gives you and the buyer a framework that is clear.
 
This video below, is a very straight forward look at art selling. 
 
10 Tested & Proven Ways to Sell Your Art as an Artist (Complete Guide & Honest Overview) by Contemporary Art Issue (CAI)

ART TIPS

  • Dress to impress is as important as always even when its terribly hot. Look professional!
  • Your attitude is so important. A happy artist with energy will help to sell. 
  • I do suggest going down the rabbit hole for a period of time when researching how to sell art and your art business. There are so many great videos and art tip suggestions that you can learn so much from, and a ton of tips on this blog too! 

The Art of Selling Art, Selling You, Selling Higher Priced Art

Alternatively, there are schools of thought that say in order to sell your art and to sell it at a higher price for the professional and established artists is to: 

  • Find your target audience by posting you with your artwork with high quality photos and videos TALKING ABOUT your art - NOT trying to SELL it. Speak directly to your ideal Buyer.
    • Develop the script for each artwork saying WHO it may appeal to and why.
    • Do NOT send potential Buyers to a website link. 
    • Always answer your DMs when someone asks about the price. 
    • Post at least 3 to 5 times per week on your social media. Be genuine.
  • Build a communication line to the potential Buyers and a developing a relationship with them directly when they ask how much it is or what else you have. Be engaging. Ask what they love about your artwork. 
  • Build perceived value by:
    • NOT offering the art merchandise that many artists do.
    • Don't offer any marked down pricing.
    • Have at least several high priced artworks that are extra large, running $5000+ and pose them in a very clean, very professional environment with YOU in the pictures as well. Build trust.
    • If a person says that those artworks at that level are unaffordable for them, show them the 'more affordable' pieces that you have, say 16x20 and 18x24 medium to large range that are under the 5K. Perceived value.
    • Close the sale - learn the scripts and tactics to make the sale. 

Let's face it. If your followers and people commenting on your social media posts are all other artists, you are not selling to them. They are trying to sell their own artwork. Finding your Buyers and moving toward making them repeat Buyers is the beginning of your marketing plan. As with anything, its up to you to learn the process of selling in order to sell well.

For Further Reading

Selling your artwork is very hard, and yes - I heard that "Duh!" Each of us will need to find what works best for each of us, our families and obligations and the period of life we are in. Nonetheless, knowing what we are getting into before we spend too much money or become discouraged means to not only create the best possible artwork we can, but doing the homework to learn how to make the jump into the art world as wisely as we can.

14 Best Places to Sell Art to Make Money - Etsy, Redbubble, local, Saatchi Art, Zazzle, Artfinder, Soiety6, eBay, Shopify, gift shops, coffee shops, farmers' markets, social media

14 Best Websites to Sell Art Online | Commissions, Marketing, and More - marketplaces, print on demand platforms, ecommerce stores

Top 10 Tips On How To Sell Your Art - Your story, website, show sold art, new venues, cohesive brand, SEO, social media, local shows, prints, positivity.

The Art of Selling Art: 10 Ways to Sell Your Art: A Beginner's 2025 Guide -  Optimize Portfolio, Social Media, NFT & Digital, Print on Demand, Collaborate, AR, Participate, Email, Commissions, Voice & Visual Search
 

18 Platforms for Artists to Sell Their Creative Work Online in 2025 

Art that Sells - Understanding What Makes Art Marketable - researching trends, target audience, more

Did you like this post? Learn something new? What tips do you have to share on selling your art? Drop a comment below and Follow this blog.

Selling Your Art - In Person Part 1

Selling Your Art - Online Part 2

Selling Your Art - Selling the Artist Part 3


Author: Donna Liguria is the Blogmaster for the PWAS Artistry Spin Blog and Donna's Cave Paintings Blog, and an artist member of the Prince William Art Society (PWAS) in Woodbridge, Virginia. And she takes on the PWAS social media duties as well (help me!) Donna specializes in acrylic painting of landscapes, seascapes, historic locations, animals and many subjects. Visit her Website at DonnaLiguriaArt.com and her Donna's Esty site to shop her art. 

Local Art: The Prince William Art Society is a 50+-year-old non-profit art group in PWC for the appreciation of fine art throughout the county and Northern Virginia. Visit us at any of our local art shows or join us for our monthly meetings - held on the 4th Monday of the month at the Tall Oaks Community Center at 12298 Cotton Mill Dr, Woodbridge, VA at 7:30pm (typically, but check the website in case of any changes).

Want to join PWAS? Go to https://www.princewilliamartsociety.com/membership

Have an idea for a blog post? Are you a writer and want to help with the blog? Let me know! Thank you for visiting, and remember to Share, Follow, and Comment (below)! ...Remember, comments are monitored so they will not show up immediately.

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Monday, January 19, 2026

Post 600: Selling Your Art Part 2 - Online

Selling Your Art Part 2 - Online

How to sell your art online or in person is what nearly all artists ask about at some point. This is the second in a three part series on the multiple ways for artists to find art opportunities for getting their art seen and sold.

Art Show photo by Ken Meardon (a past Prince William Art Society member) 

See Part 1 of Selling Your Art here and Part 3 is next Monday.

Selling Art Online 

Here is where doing the research seriously comes into play. There are plenty of people that have success with various art selling platforms and there are probably even more artists that do not. Any of these platforms can get quite expensive if you launch into something head first and don't know what you are getting into.

With the increasing turn to selling art online, the internet has become a very busy place. There are tons of fine artists, craft artists, painters, photographers, sculptors, and digital artists in every nook and cranny at every career stage and every style and genre.You'll need to clearly articulate where and what you do to find your best fit.

Hard work? Yes. There are some ways to make life easier like scheduling posts, so research art tips, tricks, hacks, money saving ideas and suggestions to make what you can easier but as always, being consistent is key. 

A Professional Website

Do you need a website? It is generally considered that a professional artist should have one. This is your personal store front, your main source where people go to learn more about you. Keep it clean, keep it simple, clearly show your artwork.

About quality images for your website:

  • Show your art straight on (NO background, trim the image)
  • Show from different angles
  • Take close up shots of the art showing details
  • Have shots of YOU with the art
  • Show the are in a different room or two so that the viewer can imagine it in their own environment. 

It is important to remember that on the internet Content is King. Content Matters. Keywords and Key phrases are how you find information online AND how people find information about YOU. An image without TEXT is a dead end. Thus, you must provide text as well as images.

On Social Media 

Facebook, Instagram, Pinterest, X / Twitter, TikTok, and perhaps YouTube

Artists might use Facebook Marketplace to sell art or via their own website. Some artists use social media as a feedback platform and places to post upcoming events. Involve your viewers in what you do so that people get to know you and always provide links to your main storefront, for whichever platform you may use.

Create a consistent plan that you can stick to and manage when posting content. Create a schedule and post with purpose. 

See Getting Your Art Out There: Social Media, the Internet, Your Art and Your Art Group 

Online Shopping Platforms 

There are many of them with a variety of services, pricing, ease of use - you name it. Ask around what other artists are using, their opinions, and success rates. As always, updating and working your information is a daily, if not several times weekly, hands-on art task toward selling your art. Here are some choices:

Amazon, Etsy, Shopify, Fine Art America, Saatchi Art, eBay, ArtPal, Artfinder, Society6, Redbubble, Artsy, Singulart, DeviantArt, Artplode, ArtStation, 1stDibs, ArtSpace, Kooness, Artistics, Artsper, UGallery, Pictoclub, Rise Art, Zatista, Artmajeur, OpenSea, SuperRare, Mintable ... to name a few.

New ones come in and some fade away. As always, do the Research, research, re.... 

Have a Newsletter 

Create and send out a periodic newsletter. Collect emails and schedule your time frame (at least quarterly, if not monthly). Your fans can opt-in to receive your content and opt-out if they change their mind. The potential is toward building a loyal and supportive community fan base that want to learn more about you.

Be genuine, start simply, offer exclusive content.

About Blogging

Talk about what you are doing, how you are doing it, what you have new, what you are working on. Write about your inspirations, your studio, your tools, your upcoming projects and shows. The blog is a subset, a link on your website. Share your blog with your social media to help promote content. See Tech Series 4: The Blogging Story

Being Online

Consistency is a MUST, you will need to do something everyday to promote your art online, some how, in some way, even if in only a small way.

Look into QR Codes perhaps vs. Business Cards. Personally, I like have a card with a QR Code AND using QR Codes as well. See Artist Documents - What Do I Need?

Remember that online on social media, the algorithms change. This means that although you may find your art sales may be going well at some point, when the website platform makes a change, you may see a shift in your sales one way or the other which might then trigger adjustments. Nature of this terrible beast.

 
How to Actually Sell Your Art Online : FREE Strategy for Artists - Studio Wildlife
I highly recommend this video 

Obviously, becoming an artist and trying to sell your artwork can be looked at as a daunting, if not expensive path to take. Start off small (if need be) and look for so called "free" or less expensive art opportunities, have a budget, and build your career. Talk to more experienced artists, follow blogs like this and always be learning.

For Further Reading (Listening)

Tech Series 1: Instagram for Artists 

Tech Series 2: Are You Reeling on Instagram? 

Tech Series 3 How to Be Pinteresting

Tech Series 4 The Blogging Story 

Tech Series 5 Who Art Thou?

How to Build a Professional Facebook Page as an Artist (2026 Update)

 
Mastering Facebook for Artists - From Zero to Sold Out
From Market Your Art (Podcast)

Did you like this post? Learn something new? What tips do you have to share on selling your art? Drop a comment below. 

Follow this blog and watch for Part 3 of Selling Your Art on Monday, January 26, 2026.

Selling Your Art - In Person Part 1

Selling Your Art - Online Part 2

Selling Your Art - Selling the Artist Part 3


Author: Donna Liguria is the Blogmaster for the PWAS Artistry Spin Blog and Donna's Cave Paintings Blog, and an artist member of the Prince William Art Society (PWAS) in Woodbridge, Virginia. And she takes on the PWAS social media duties as well (help me!) Donna specializes in acrylic painting of landscapes, seascapes, historic locations, animals and many subjects. Visit her Website at DonnaLiguriaArt.com and her Donna's Esty site to shop her art. 

Local Art: The Prince William Art Society is a 50+-year-old non-profit art group in PWC for the appreciation of fine art throughout the county and Northern Virginia. Visit us at any of our local art shows or join us for our monthly meetings - held on the 4th Monday of the month at the Tall Oaks Community Center at 12298 Cotton Mill Dr, Woodbridge, VA at 7:30pm (typically, but check the website in case of any changes).

Want to join PWAS? Go to https://www.princewilliamartsociety.com/membership

Have an idea for a blog post? Are you a writer and want to help with the blog? Let me know! Thank you for visiting, and remember to Share, Follow, and Comment (below)! ...Remember, comments are monitored so they will not show up immediately.

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Monday, January 12, 2026

Post 598: Selling Your Art Part 1 - In Person

Selling Your Art Part 1 - In Person

How to sell your art online or in person is what nearly all artists ask about at some point. There are artists that want to make a living or to earn extra money. And some artists that are of the attitude "if it sells, it sells". And there are artists that perhaps are more private about their artworks - holding on to their works and barely showing what they do. Let's lean more in the direction with this post of putting what you create out on a shingle.

This is a three-part series on Selling Your Art that will be published on Mondays, January 12, 19, and 26, 2026. Please follow this blog so you don't miss any art tips! 

Prince William Art Society at Arts Alive 2021, Hylton Performing Arts Center, Manassas, Virginia - Photo by Donna Liguria 

Where and How to Sell Your Art

Doesn't it all begin with research and discovering what may work for you, your budget, your goals, and how much work you may want to put into your art career? We could probably also include the title "How to Sell More Art" as there may be ideas that haven't been implemented in our repertoire too.

  • You can sell in person. 
  • You can sell in a gallery.
  • You can sell online.
OK, but that's just the beginning of the research you need to do. And tell you what, you are not going to walk up to any gallery space, artwork in hand, and thinking your art is going up right then and there. (You name it, we've seen it.)
  • You will need to have the art inventory to substantiate what and where you can have your art hung.
  • You will need great quality photographs of all your artworks - to show your body of work and to submit art to shows.
  • You need to have your art reasonably priced (for the level of career you are at) so that it can sell.
  • You will need to have shipping materials on hand if you are going nationally or internationally with your sales - to get it to them. 

If you are just getting off the ground, you have a lot to learn, but the point is - begin. 

Selling Art in Person

Artists can sell as an individual artist on their own and/or they might sell their artwork being a member of an art group. And no one says to only join one art group.

  • Art can sell at craft and art fairs, festivals, vendor shows, farmers' markets, exhibitions, fundraisers for churches or community fairs. 
  • Art may sell via an open studio - hosting your own art event.
  • Artists might partner with an interior designer, a hotel, a hospital to show art. 
  • Sell art at a gallery, an artist-run gallery (Co-Op), non-profit gallery/exhibition space. See Art Shows, Art Galleries - Showing Your Art.  
  • Some libraries, wineries, restaurants, coffee shops, gift shops, area businesses allow for local art to hang for a period of time. Be aware of spaces where your art is more free decor for them than promotion for you.
  • Sign up to volunteer to help at the art space as a docent, artist-on-duty. Actually, THIS is one great way to sell to the art show or gallery visitors.  Well, let's say, 'sell without pushing the sale'. Once you identify yourself as one of the artists showing, they always ask "where is your art?"
  • Enter Calls for Art, Calls for Artists. See Call for Art
  • Engage in local community business meetings, local community groups for opportunities. Networking with other people/artists around you has potential for collaboration or brilliant ideas!
  • Cold Callings - Email Targets - Find who your direct contact person is for your proposed art show. Find ways to get people excited about your upcoming projects and present them with ideas - to benefit them as well as you.

There are options and decisions to make for selling your artwork, but many of your best options will not be free. There are entry fees to enter art shows, join art festivals or fairs, and commission fees when artwork does sell, as an individual artist or as part of an art group. 

Art Festival Fees - vendor booth space can vary greatly for the typical 10x10 foot space. 

  • Local small fairs can be $0 - $100 for a spot (a table) or space
  • Community Shows $25 - $300 for a weekend space
  • Mid-Range Art Events can run $2,000 - $8,000
  • Major City Art Fairs $10,000 and UP 

Art Call Entry Fees to submit artwork can be $10 -$20 per piece, or $25 - $50 for 3-5 artworks. Every show is different and it is imperative to follow each show's requirement directions or themes.

Research the internet for "Calls for Art near me". Search for and follow various Facebook art groups, galleries, etc to find the local art events in your area and get on their email notifications.

Bookmark sites like: 

Art Groups charge a fee to join, even if they are non-profit art groups. Prices vary and some may allow you to check them out in person at their meetings before you commit to joining. See about Art Groups

Art groups go by various names and the most typical keywords to look for are:

  • art society 
  • art league 
  • artists alliance
  • art club
  • art group
  • art guild
  • arts council
  • photo club
  • art network
  • women artists
  • watercolorists 

Commission Fees are often 30-35% but can range up to 60% at an exclusive gallery. Commissions are charged when your art sells and is deducted from the price of your art before you get the remaining amount. So if your art is $1000 and the exhibit charges 35% commission, your check for the artwork sold is $650.

As you can see, the price you charge for your artwork, is greatly effected by not only the cost of creating your art, but where and how you are selling it. See Art Pricing.

There must be a side note here: Submitting art to an art show does not always mean that you are accepted and granted the opportunity to show, whether you paid a fee or not. Read about Art Show Judge and Jury here. And I must include the link to Artwork Rejection.

For individual artists entering art fairs and displaying their art, that artist will need to have the right equipment for the particular event to show your art and to make sales. See How to Art Show.

  • Tent, display walls, tables, a chair. 
  • Point of Sale system (POS)  

A person can do plenty on their own to sell their artwork, but I would recommend researching your local art groups or organizations near you and find an active and lively group of artists you like, then join and become a participating member. Joining an art group gives you opportunities that as an individual you might not have had. Your participation could allow your entry to a gallery or show, or give a less expensive entry point to be a part of the art event, as well as access to the necessary art equipment. That doesn't include the potential learning experience offered by your fellow artists in the group. 

The main thing is to show your artwork so that it will sell, and that starts with: 

Step 1: Build your art inventory. You will need a body of work to show (online and offline). This is on top of any art development artworks created while developing your style.

Step 2: Build a web presence. This can include an artist website (a shop window), your social media, an art group showcase or art gallery listing on the art group's website.

Step 3: Plan how you will have people find and know about your Step 1 and 2. This is marketing and promoting. Sharing your work, defining your target audience, having realistic goals, building a strong online presence, exploring platforms - are all a part of the puzzle pieces. 

Step 4: Jump in - after you've learned more about what you are specifically jumping into. 

Selling Art Prints

Selling prints of your original artworks is often the bread and butter in art sales. Don't overlook this selling point! Not everyone can afford a $500 or a $1000 artwork, so a $25-$50 art print of your artwork still gives the Buyer a way to support you. See Prints and Framing

What's Your Story?  

An engaging story about your artwork is interesting to the people that you want to sell to. They want to know why you created it, the story behind the canvas. What was your art process, what are your values, what were you feeling, thinking, and more. Potential clients want to get to know you and you'll need to build their trust so that they will want to buy from you.

And the story is a major part of the content, the keywords to help you be found on the internet. Artwork title, size, medium, framed or not, price, are all well and good but it is not enough. Build your art story and post it. And be ready to tell it.

From Prince William Art Society Member Zee Berrios on Selling Art

Advice to help sell art work

  • There are many ways to price artwork. The one I use is hours invested X amount of price per hour + materials.
  • For most of us, painting is a pleasure, a therapy, a healing process, a way to relax, a hobby, something we like (or love) to do... it is not a burden, it is not a "got to do", but rather a "get to do". For others it is a need, a way to survive, (they might want or have to do). This also may affect the way you price your work.
  • Some people even price their work by size, (height X length). And, even some suggest to sell for how much would it take to divorce yourself from the piece you have just created.
  • Only in one exception did I sell something for "How much would it take to divorce me from a piece." (It is a piece I would actually like to buy back).
  • Photographing your art and publicity lets the world know it is available. Getting into as many shows possible is a must, but it requires to loose profit or add the commission payment to the exhibit venue.
  • When working on commissioned art, ask for half of what you think the final cost of the art piece will be. (many of us have been burned by not doing this). If the buyer bails, out you won't loose your investment.
  • Keep the unsold work packed and ready to deliver if there is interest in buying the piece afterwards.

From Zee Berrios 

Titled Ilukunya. ("jump" in Maasai), it is part of the "Dance" series.
Its price is $1,350.00. It is 20" X 24", acrylic on canvas.

Things I see artist do that I would advise they should not do

  • The number 1, for me, would be .. don't frame your work if it is work on canvas. Many times, the buyer will throw away the frame because it doesn't match their furniture or decor. Your investment is lost.
  • The second would be to commit to a commissioned painting without getting a 50% down payment of your estimated cost.

For Further Important Reading:

Volunteering - about art groups, volunteering and gallery worker training

Display - learn how artwork is expected to be prepared for hanging

Art Inventory and Tips - keep track of your art inventory

Did you like this post? Learn something new? What tips do you have to share on selling your art? Drop a comment below. 

Follow this blog and watch for Part 2 of Selling Your Art Online on Monday, January 19, 2026.

Selling Your Art - In Person Part 1

Selling Your Art - Online Part 2

Selling Your Art - Selling the Artist Part 3 


Author: Donna Liguria is the Blogmaster for the PWAS Artistry Spin Blog and Donna's Cave Paintings Blog, and an artist member of the Prince William Art Society (PWAS) in Woodbridge, Virginia. And she takes on the PWAS social media duties as well (help me!) Donna specializes in acrylic painting of landscapes, seascapes, historic locations, animals and many subjects. Visit her Website at DonnaLiguriaArt.com and her Donna's Esty site to shop her art. 

Local Art: The Prince William Art Society is a 50+-year-old non-profit art group in PWC for the appreciation of fine art throughout the county and Northern Virginia. Visit us at any of our local art shows or join us for our monthly meetings - held on the 4th Monday of the month at the Tall Oaks Community Center at 12298 Cotton Mill Dr, Woodbridge, VA at 7:30pm (typically, but check the website in case of any changes).

Want to join PWAS? Go to https://www.princewilliamartsociety.com/membership

Have an idea for a blog post? Are you a writer and want to help with the blog? Let me know! Thank you for visiting, and remember to Share, Follow, and Comment (below)! ...Remember, comments are monitored so they will not show up immediately.

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