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Monday, February 9, 2026

Post 604: PWAS Members That Take Commissions

PWAS Members That Take Commissions

Occasionally people will ask the Prince William Art Society members to create custom artworks that they would like an artist to paint for them. The question sometimes comes with who specializes in various mediums desired or subjects like pet portraits, children's portraits, or family groups. Wedding portraits or the family home, or even the koi pond in the backyard might be the subject. The PWAS art group has a lot of artists that paint commissioned paintings so let's look at a few of these artists and their art.

About Commissions

In the art world, there are a couple of meanings to the word "commission", the first being the percentage fee charged by an art gallery or show when artworks sells and is deducted from the selling price with the remainder going to the artist. The second is when a potential buyer contacts an artist and an agreement is made to have the artist create a customized original artwork for that buyer.

There are some different schools of thought on commissions. Some artists take commissions while others do not. Some artists charge more for a commissioned work and there are several reasons for these thoughts and points.

Artist Schedule: The artist may have a schedule of paintings or a series of artworks that they want or must accomplish for their specific upcoming shows. A commission, while potentially being very welcome, may alter the artist's schedule so that the additional artwork can be finished on time along with their regular artworks.

Time is Money: A commissioned artwork is a process that takes time. Back and forth communication with the client, commission contract agreements, sample or progress reporting as the art piece takes shape, setting up pickup, delivery, shipping, or installation must be arranged as well...also being a part of the cost toward the artwork. 

Artistic Freedom:  Artists are creative people and their artistic freedom of expression is a cherished part of what they live with and expect when they create their art. A balance may need to be struck between the client's vision (request) and the artist's interpretation of the subject of the artwork. It is so very important for both parties to be absolutely clear of the scope, expectations, the artist's style, when the client selects the artist AND the artist agrees to the request.

Important: Commissions will often require a non-refundable deposit upfront of up to half the price of the work. Artists cannot be left hanging if the client is dissatisfied or cancels the work when it is completed. It is up to the artist's discretion if the deposit may be applied to another work. The commission agreement should address any and all points.

See these Artistry Spin posts for more into: 

Request for Commission of Your Artwork 

Elena Jochum Discusses Art Commissions with PWAS Members 

The Commissions page on this blog for more info on how both the client and the artist work their way through a commission.

Holidays: For those potential clients considering approaching an artist to have them create an artwork for you, holidays (gift-giving-times) are often very busy times of year for artists so contact them early so you can get on their calendars. Some art mediums take a lot of time to "cure" (dry), and time needs to be allotted for their creative process, as well as research itself to configure the art as well. There are artists that know approximately how many pieces they can take on before that holiday's date/deadline.

PWAS Member Mark Murphy

Painting commissions can sometimes seem like a detour from our artistic journey because they focus on a subject that has special meaning to someone else, often a stranger.  That being said, I've had a couple fulfilling experiences lately.

A woman approached me online asking for a rendering of her daughter's soon to occur wedding.  To honor her recently deceased father, she will wed in Hawaii where he was working as a helicopter pilot.  The painting portrays her and her deceased father holding hands on the beach where the wedding will be held (Tunnels Beach, Kauai) and clearly shows her chosen wedding dress.  The really gratifying part was watching her mother break down in tears when she saw the result.

 

A man approached me at an exhibit and asked me to paint his boat.  His wife's reaction was, "Oh no, not the boat".  I was anticipating a modern fishing boat, but it turned out to be a half-submerged wooden rowboat in the marsh surrounded by lush grasses and trees.  It turned out to be a compelling image.  Finding this wreckage and documenting it over years with his son was a special memory for this family and their emotional response to the painting was so gratifying.


I also painted the Blue Ridge Country Store in Hume, VA.  I found a photo of the long-time owner online and added him in with his arms outstretched welcoming people in.  When his wife saw the painting, the tears flowed for quite some time.

 

You never know where your artistic journey will lead but letting others, even strangers, join in on that journey can be very satisfying.

PWAS Member Zee Berrios

Commissions: A Story

Many moons ago, a lady commissioned a watercolor. She wanted a painting of a Baltimore street vendor with his horse before they disappeared. The internet was nonexistent and very few photos were available.  

I accepted the commission. I went to downtown Baltimore to find these vendors. After asking around I encountered one who allowed me to take many photos of him. I made a couple of sketches and showed them to the lady. She decided for one but was not happy about the angle, so I made a couple more sketches with different angles.  She decided on one. We agreed on the size and the price. She also decided on the frame she wanted, which I purchased.

I started to work on it. The size was 18" X 24" on 140Lb. paper. It took about 29 hours to finish. I also sprayed a matte varnish on it.

I showed her the final piece and she said it was too light, she wanted me to make it darker because her decor was darker. I told her I could not make it darker at which point she said she did not want it. I had not collected a down payment of half the agreed price, (BIG MISTAKE).

I told her I would not make a new one.

The story doesn't end there. I decided to find the street vendor. It took a couple of tries until one Saturday morning I found him. I went up to him and showed him the watercolor. He loved it and asked how much would I sell it to him. I told him: "It's yours, have it as a token for letting me photograph you". The smile on his face was worth so much more than all the money that lady could had given me.

If I had not varnished it I might have made it darker.

Unfortunately that is one of the pieces I never photographed.

A preliminary sketch of the commission  

PWAS Member Zee Berrios 

PWAS Member Donna Liguria

Commissions are artworks that I love creating for people when time allows and the subject is something I feel I can do justice to. I say that as I do not paint specific people knowing that it has to look like that person's loved one and not look like an alien. I prefer and welcome commissions on subjects like pet portraits, the places-landscapes, mountains, or gardens, the koi ponds, etc. 

A series of 4 commissions painted by Donna Liguria called the Washington DC Four Seasons Series that were from a client in Washington DC. Above are the prints (sold individually or as a package) available on my Donna Liguria Art Etsy Shop. The seasons are: 
"Cherry Blossoms, an Annual DC Event" (Spring) 
"A Capital Summer" 
"Lincoln Memorial in the Fall"
"White House Having a White Christmas" (Winter)
This was a commission the client wanted from a photograph he took. It was in his travels in the Canadian Rockies, Mount Assiniboine in British Columbia. It is 11,870 ft. mountain that is reflected in the water...called of course, "Mountain Reflection"
This commissioned painting was for the Jeanette Pier at Nags Head, North Carolina called "Sunrise at Nags Head"
And this fellow was for a client to her son this past Christmas of their newest boxer named Budryk 

Commissions are a GREAT way for art buyers to get personalized artwork for their homes or to give as gifts. The art decor in your home should reflect items you love, the places, the people, the scenery, and in the colors that bring you joy and coordinate with your interiors. Contact an artist near you today!

Drop a comment below and let the artists know what you think about their works! 


Author: Donna Liguria is the Blogmaster for the PWAS Artistry Spin Blog and Donna's Cave Paintings Blog, and an artist member of the Prince William Art Society (PWAS) in Woodbridge, Virginia. And she takes on the PWAS social media duties as well (help me!) Donna specializes in acrylic painting of landscapes, seascapes, historic locations, animals and many subjects. Visit her Website at DonnaLiguriaArt.com and her Donna's Esty site to shop her art. 

Local Art: The Prince William Art Society is a 50+-year-old non-profit art group in PWC for the appreciation of fine art throughout the county and Northern Virginia. Visit us at any of our local art shows or join us for our monthly meetings - held on the 4th Monday of the month at the Tall Oaks Community Center at 12298 Cotton Mill Dr, Woodbridge, VA at 7:30pm (typically, but check the website in case of any changes).

Want to join PWAS? Go to https://www.princewilliamartsociety.com/membership

Have an idea for a blog post? Are you a writer and want to help with the blog? Let me know! Thank you for visiting, and remember to Share, Follow, and Comment (below)! ...Remember, comments are monitored so they will not show up immediately.

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Monday, January 26, 2026

Post 603: Selling Your Art Part 3 - Sell the Artist

Selling Your Art Part 3 - Sell the Artist

How to sell your art online or in person is what nearly all artists ask about at some point. This blog post is part 3 of the 3 part series on Selling Your Art. 

See Selling Your Art Part 1 and Part 2 

Nitty Gritty on How to Sell Your Art 

NO ONE is searching for you or your art, your website, your art show.

YOU must be the one to get your art "out there" so that it can be seen and potentially purchased. No one else is. 

UNDERSTAND your niche and style of art to build your understanding toward who your potential clients are in order to get your art in front of them and to TALK about your art.

How to Sell Your Art: 4 Things Art Buyer Really Want... 

Now let's take a look at the actual how YOU can sell YOURSELF.

There are art spaces where your art must speak for itself - sort of. The art gallery or exhibit you have your art in is run by staff and you are not physically there except perhaps on the day of the art reception. In this regard, you will or should be actively promoting your art on display on social media, local event avenues, friends, family, art followers, etc.

Ask other artist where they were successful, what platforms they used, what art shows are good to attend, what typically sells at those shows and galleries. 

Then there are art shows, popup art shows, group art shows where you are on stage. Your vendor booth is when you are the person tapped to make the sale. Have a gander at this video:

 
Sales Tips for Live Art Shows by ArtsyShark Carolyn Edlund
This is an excellent watch for ALL PWAS Members! 

Notice all the tips...
1. Greeting
2. Be prepared to engage
3. Listen to them
4. Ask questions
5. Place item in their hands (a little tougher with a painting, any ideas with this one?)
6. Include everyone in their party
7. Eye contact!
8. Child with party? Bubblewrap diversion
 
I would add to stand up when people come to your booth space. AND Stay off your phone. Create a script for yourself so you can reference it, memorize it. Many of us are not outgoing, so we need the help in speaking with people so we can make the sale. These tips work well with individual artist shows as well as art group shows.

"I certainly have not the talent which some people possess, of conversing easily  with those I have never seen before. I cannot catch their tone of conversation, or appear interested in their concerns, as I often see done." - Mr Darcy. Pride and Prejudice by Jane Austin

Important to Remember:  people do not always buy artwork because its the greatest artwork in existence. They may buy artwork because of the artist. The buyer and artist have built a relationship, a connection. 

 
 Budget-Friendly Art Market Tips & DIY Display Hacks for Art Panel Walls
From Cassie's Colorful Life
 Some great tips all around - after all, the reason you are doing to show it to sell, right?

 
10 Rules to Selling Your Art at Art Fairs and Events by Dave Makes Things

Art Ideas Toward Making Income

Although the artist's ultimate goal may be the creation and selling of the own original artworks, there are other ways for the artist to earn income to support their art career. The sale of original artwork is a one-by-one process but these other ideas may offer ways to generate income as well. Do remember, some of these ideas will require a LOT of traffic, followers, and extensive marketing, as always - do the research and find what will work for you and your skills.

  • Teaching art classes and workshops.
  • Create and sell online courses.
  • Craft fairs, art markets, farmers markets, art festivals, art or gallery walks, art crawls - wherever you can connect with a variety of people, collect emails, get feedback, test products, and more.
  • Streaming / livestreaming your art process. 
  • Sell digital downloads and templates.
  • Art commissions for pet portraits, family portraits, murals, and more. 
  • Networking with someone writing a book that might need an illustrator, or write and sell your own art books, art guides, or e-books. Think book covers, cook books, children's books...
  • Offer limited edition prints and/or look into print-on-demand products.
  • Art merchandise customized with the artist's designs - mugs, tote bags, t-shirts, puzzles, and more.
  • Have extra space? Rent out studio space to other artists. 
  • Offer graphic design services. Create a logo for someone, business cards, or flyers for a fee.
  • Offer private art lessons. 
  • Be a live caricature artist, a face painter, a paint and sip artist. 
  • Apply for artist residencies. 
  • Licensing your artwork for commercial use - get royalties. 
  • Sell NFTs or digital art tokens. 
  • Build a membership site with a subscription fee presenting exclusive content. 
  • Monetize your social media, newsletters, blog with sponsored content, affiliate links, ad revenue, and more.
  • Crowdfunding 
  • Apply for art grants for an art project. 
  • Feature "art sales" shows with square foot shows which are 12x12 artworks, each artwork priced the same and market the show extensively. 
  • Go to your local gift shops and boutiques, that may sell local art.
  • Try selling at gallery gift stores, museums.
  • Watercolor greeting cards
  • Offering your artistic services such as:
    • An art show or contest Juror or Judge.
    • Art talks, event speaker or panelist. 
    • A photographer - not only the weddings but think about offering your art group members professional photos of their artworks for a reasonable fee. Set up photo sessions on a scheduled basis for specific sizes, certain number of pieces - whatever works for you. Once you have the equipment set up, its a great way to move through the process before moving to the next size of artwork.

See more: 

10 Practical Networking Tips for Artists to Boost Career

16 Creative Ways to Make Money as an Artist (That Actually Pay the Bills)

Follow-up When Potential Buyers Show Interest

Another part of selling is following up when someone shows interest at a show, through email, through a DM.
 
How do you followup when someone sends an inquiry about your artwork? Do you have a process to followup with them?
 
Let's say someone emails or DMs you on how much your artwork is. Don't get nervous, don't panic, don't justify your prices. Don't say too much. No excuses like 'because of this or that'. If you panic, your potential buyer may go silent. You'll be listening to crickets.
 
Instead: Have a followup process where you will be calm-cool-clear-collected.
 
Step 1: You will confirm to the buyer that you received their inquiry. Confirm what they are asking about - which piece, which service, which size.
Step 2: Very calmly and very clearly give them the data they requested. 
Step 3: Now, you will add just one "trust detail". Say something like, "This piece is available now, and can be shipped within 2 weeks."
Step 4: And we can make the next step extra easy for them by saying, "Would you prefer local pickup or shipping?" 
Step 5: Finalize by closing the loop with, "I can send an invoice and hold it for 24 hours.
 
Something like this gives you and the buyer a framework that is clear.
 
This video below, is a very straight forward look at art selling. 
 
10 Tested & Proven Ways to Sell Your Art as an Artist (Complete Guide & Honest Overview) by Contemporary Art Issue (CAI)

ART TIPS

  • Dress to impress is as important as always even when its terribly hot. Look professional!
  • Your attitude is so important. A happy artist with energy will help to sell. 
  • I do suggest going down the rabbit hole for a period of time when researching how to sell art and your art business. There are so many great videos and art tip suggestions that you can learn so much from, and a ton of tips on this blog too! 

The Art of Selling Art, Selling You, Selling Higher Priced Art

Alternatively, there are schools of thought that say in order to sell your art and to sell it at a higher price for the professional and established artists is to: 

  • Find your target audience by posting you with your artwork with high quality photos and videos TALKING ABOUT your art - NOT trying to SELL it. Speak directly to your ideal Buyer.
    • Develop the script for each artwork saying WHO it may appeal to and why.
    • Do NOT send potential Buyers to a website link. 
    • Always answer your DMs when someone asks about the price. 
    • Post at least 3 to 5 times per week on your social media. Be genuine.
  • Build a communication line to the potential Buyers and a developing a relationship with them directly when they ask how much it is or what else you have. Be engaging. Ask what they love about your artwork. 
  • Build perceived value by:
    • NOT offering the art merchandise that many artists do.
    • Don't offer any marked down pricing.
    • Have at least several high priced artworks that are extra large, running $5000+ and pose them in a very clean, very professional environment with YOU in the pictures as well. Build trust.
    • If a person says that those artworks at that level are unaffordable for them, show them the 'more affordable' pieces that you have, say 16x20 and 18x24 medium to large range that are under the 5K. Perceived value.
    • Close the sale - learn the scripts and tactics to make the sale. 

Let's face it. If your followers and people commenting on your social media posts are all other artists, you are not selling to them. They are trying to sell their own artwork. Finding your Buyers and moving toward making them repeat Buyers is the beginning of your marketing plan. As with anything, its up to you to learn the process of selling in order to sell well.

For Further Reading

Selling your artwork is very hard, and yes - I heard that "Duh!" Each of us will need to find what works best for each of us, our families and obligations and the period of life we are in. Nonetheless, knowing what we are getting into before we spend too much money or become discouraged means to not only create the best possible artwork we can, but doing the homework to learn how to make the jump into the art world as wisely as we can.

14 Best Places to Sell Art to Make Money - Etsy, Redbubble, local, Saatchi Art, Zazzle, Artfinder, Soiety6, eBay, Shopify, gift shops, coffee shops, farmers' markets, social media

14 Best Websites to Sell Art Online | Commissions, Marketing, and More - marketplaces, print on demand platforms, ecommerce stores

Top 10 Tips On How To Sell Your Art - Your story, website, show sold art, new venues, cohesive brand, SEO, social media, local shows, prints, positivity.

The Art of Selling Art: 10 Ways to Sell Your Art: A Beginner's 2025 Guide -  Optimize Portfolio, Social Media, NFT & Digital, Print on Demand, Collaborate, AR, Participate, Email, Commissions, Voice & Visual Search
 

18 Platforms for Artists to Sell Their Creative Work Online in 2025 

Art that Sells - Understanding What Makes Art Marketable - researching trends, target audience, more

Did you like this post? Learn something new? What tips do you have to share on selling your art? Drop a comment below and Follow this blog.

Selling Your Art - In Person Part 1

Selling Your Art - Online Part 2

Selling Your Art - Selling the Artist Part 3


Author: Donna Liguria is the Blogmaster for the PWAS Artistry Spin Blog and Donna's Cave Paintings Blog, and an artist member of the Prince William Art Society (PWAS) in Woodbridge, Virginia. And she takes on the PWAS social media duties as well (help me!) Donna specializes in acrylic painting of landscapes, seascapes, historic locations, animals and many subjects. Visit her Website at DonnaLiguriaArt.com and her Donna's Esty site to shop her art. 

Local Art: The Prince William Art Society is a 50+-year-old non-profit art group in PWC for the appreciation of fine art throughout the county and Northern Virginia. Visit us at any of our local art shows or join us for our monthly meetings - held on the 4th Monday of the month at the Tall Oaks Community Center at 12298 Cotton Mill Dr, Woodbridge, VA at 7:30pm (typically, but check the website in case of any changes).

Want to join PWAS? Go to https://www.princewilliamartsociety.com/membership

Have an idea for a blog post? Are you a writer and want to help with the blog? Let me know! Thank you for visiting, and remember to Share, Follow, and Comment (below)! ...Remember, comments are monitored so they will not show up immediately.

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Friday, January 16, 2026

Post 599: About the Blank Canvas

About the Blank Canvas

What came first? The blank canvas or the image of what would be on that canvas? What is your painting surface of choice? Want to learn more about canvases? This blog post has a look at this art vehicle in your artistic journey, studying the types, sizes, canvas prep, framing, shipping, storage, and buying canvases.

Assorted Canvases - photo by Donna Liguria

Types of Canvas

Canvases are made of various materials, come in an assortment of sizes, and may be created for specific purposes and medium uses. 

Beginner Canvas

Save your "cheaper" canvases for art practice when developing as a beginner, art classes, or to learn a new style. These would be any "value packs", .75 width canvases, side or back-stapled canvases. Potentially, you could use the canvas panels as well.

Professional Canvas 

Professional artists - fine art creators will use the best quality of canvases either cotton or linen that they can buy. Typical canvases used are in a gallery-wrapped presentation and are often ready-made and pre-primed.

DIY Canvas: I've heard from artists in my art group that when they were in college taking their art courses and the horrors of having to learn how to stretch and make their own canvases from scratch. Sure, anyone can make their own and perhaps depending on the size needed for some projects, they might need to. You do you of course. 

See How to Stretch Canvas Painting: Easy Step-by-Step Guide 

 
A Guide to Stretching Canvas / Jackson's Art

Stretched Canvas - ready-to-use, ready-to-go, already primed (usually) canvas stretched over a frame.

Studio Wrapped Canvas - a stretched canvas of usually less than an inch where the staples may be visible and will often require framing. 

Splined Canvas - the canvas is attached to the frame, not with staples, but with a spline (like used in screen doors).

Gallery Wrapped - this is a method of stretching canvas on the wooden frame so that it wraps over and around the sides, tucking and hiding the staples that attach the canvas to the frame. Often, there is not any need to frame a 1.5 depth gallery wrapped canvas because of the crisp and clean presentation. The artist can also paint the sides so that the view of the artwork is seamless from different angles. 

Cotton Canvas - this is the most common type of canvas in use today and is the more affordable choice. Cotton comes in a variety of weights and weaves and good for most painting techniques.

    Plain Canvas - standard type for general purpose.

    Duck Canvas - tightly woven fabric, durable, suitable for heavy-duty use. 

Linen Canvas - made from the fibers of the flax plant, canvases made of linen tend to be very durable and are definitely more expensive. Linen canvas is also less prone to stretching and sagging than cotton. See Linen Canvas 101: Everything You Need to Know Before Buying    

Synthetic Canvas - made from nylon and polyester for use with waterproof applications.

Other Canvases - include hemp (coarser texture), jute (low durability), and ramie (used in blends).

Canvas Panels - a piece of canvas glued to a rigid board like Masonite, cardboard, or wood (a backing board), generally is pre-primed, is light-weight and easy to store. The canvas panel is excellent for traveling, plein air painting, and classrooms, but will require framing when showing.

Canvas Rolls - when you desire to create your own stretched canvas, rolled canvas is an option. These will need to be stretched and primed.

Watercolor Canvas - a more recent addition to the world of canvases, is similar to cold-pressed paper but more durable and can be stretched onto a frame like a more traditional canvas. The cotton canvas has been coated in a special formula allowing the surface to be more absorbent and able to accept water-based paints. The watercolor canvas also affords the opportunity to hang the artwork without framing or being under glass.

See What Is It Like to Use Watercolor Canvas? 

Art Prints on Canvas - allows artists to have their artwork presented as ready to hang much like regular paintings. Flat giclee art prints require alternative packaging or framing that the art print on canvas may not. The print on canvas also is not of the original work. 

Read more about canvas types here: 

13 Types of Art Canvas: Choose the Perfect Canvas for your Artwork  

Expert Guide to Materials, Properties, Uses, and Selection

Canvas Size

Canvases come in any size and shape, but there are the common sizes to consider, because there are common-sized frames that are ready-made and less expensive than a custom frame. While most galleries and art shows want the studio canvases framed, the gallery wrapped 1.5 depth canvas will typically need to be painted to include the sides and are typically not required to be framed.

Standard and common canvas sizes are in inches. 

ART TIP 1: I've started to be more specific in my artwork descriptions to include the depth with the size as well. For example 16x20x1.5 or 16x20x.75. I've had clients ask how deep the canvas is because they were building a gallery wall in a hallway and didn't want the deeper canvas to profile that far outward.

Mini Canvas - great for gifts, small home accessories, ornaments

  • 2x2 
  • 3x3
  • 3x4
  • 3x5 

Small Canvas - terrific for portraits, small landscapes, gift paintings, practice studies, plein air

  • 4x4
  • 5x7
  • 6x6
  • 8x10
  • 10x10
  • 9x12 

Medium Canvas - popular for still life, portraits, art competitions, landscapes

  • 12x12
  • 12x16
  • 16x16 
  • 16x20
  • 18x24

Large Canvas - great for bold statements, dramatic compositions, detailed landscapes, excellent for abstracts

  • 20x24
  • 24x30
  • 24x36 
  • 30x40 

Extra Large Canvas - for even bolder statements, dramatic compositions, detailed landscapes, excellent for abstracts

  • 30x30
  • 36x36
  • 40x40

There is a point where a large canvas is not fitting in your car, you know. I remember being in the parking lot at a local Home Goods and watching a couple of women trying to figure out how to fit an art print on canvas they had just purchased into their vehicle. I knew it wasn't going to fit, that sucker was BIG...and they finally realized it and took it back into the store to figure out their next steps. 

ART TIP 2: There are plenty of artists that only paint huge works and that's fine. There are also artists that paint mainly smaller works and that's fine too. A person's studio (or car!) may dictate the top canvas size a person could potentially store or move but also consider that some art spaces and shows ask for minimum or maximum size allowances for their needs as well. These requirements could potentially limit an artist's preferred canvas size. Generally, I consider having multiple price points (canvas or print sizes) for potential buyers as the better path.

See Canvas Sizes: Ultimate Guide for Standard, Custom & Specialized Dimensions 

Canvas Prep for Painting

Canvas, in its raw form will need to be prepared in at least a few ways, and layers before paint for the actual artwork can be applied.

Sizing Layers (Size)

Sizing is the first layer and is a clear coating applied to the raw canvas, which seals the fibers providing a barrier.  Types of sizing include: Rabbit Skin Glue (RSG), Acrylic Medium (Gloss or Matte), Gelatin, and Acrylic Sealers. The sizing will prevent the canvas fibers from absorbing too much paint.

Priming Layers (Primer, Gesso)

Acrylic Gesso is a primer that gives the canvas a smooth and durable surface compatible with acrylic and oil paints. Types of Gesso include Titanium White Gesso, Clear Gesso, Black Gesso, and Tinted Gesso. There are also solvent-based oil painting primer for use specifically with oil painting. It is advised to sand with fine-grit sandpaper between layers.

Some acrylic gesso can function similarly to sizing, but the gesso isn't a direct substitute for the traditional sizing methods.

Under-painting Layer (Ground)

The under-painting is a groundwork or base layer allowing the artist to establish structure, value, and contrast. A thinned-down layer of acrylic paint (a wash) establishes shadows, highlights, and tonal values.

See Size, Primer, Gesso and Ground Explained

Painting Layers

The actual painting of the artwork is very often processed in layers. Layers are achieved in various coats of paint applied one over the other to achieve depth, texture, and richness and meaning to the artwork.

Sealing Layers 

Sealing Layer is an essential step in the painting process enhancing the longevity and resistance to any environmental damage. This protection is from dust, moisture, fading over time, and surface unification. Types of sealers include Acrylic Sealant or Varnish (brush or spray applications), typically available in matte, satin, or glossy. Varnishing can also enhance the colors of the painting as well.

Topcoat Layer

UV-resistant acrylic varnish is an additional barrier against sunlight and lighting damage.

Read more about canvas preparation:

How to Prep the Canvas for Acrylic Paint: A Guide

How Do You Prepare a Canvas for Painting: A Simple Guide 

To Gesso or Not to Gesso, That is the Question - this Artistry Spin blog post includes multiple Prince William Art Society members opinions and processes about gesso.

Canvas - To Frame or Not to Frame That is the Question

Depending on where you want your art career to go and the choices in canvas surfaces, there are times when framing is a must. Framing adds to the costs in pricing, the weight in shipping, and potentially the Buyer's choice when deciding to purchase.

If you plan on selling artworks on canvas, entering art shows and selling in galleries, framing artwork has specific rules that must be adhered to. On the Prince William Art Society's Display requirements page, it is required to have canvas panels, side stapled and back stapled .75 width artworks to be framed. Always read any art show or gallery's call for art requirements to know what their expectations are.

Gallery Wrapped Stretched Canvases are usually exempt from mandatory framing in Calls for Art, although painting the sides is required. 

A good question to ask is do artworks sell more with a frame or without, with a basic and simple frame or something more elaborate? What do you think?

See Zee Berrios' recommendation in Selling Art 1 and To Frame or Not to Frame: A Guide for Artists Selling Their Work

Shipping a Canvas

The world is your oyster because you can sell artwork and ship it to anyone, anywhere in the world. Great. Now, how do you do that? What will it cost? Do you need to insure it? Even more so, how do you send that canvas as safely as possible?

Some of the answers about shipping I cannot answer here. In my Etsy Account, I opted to only offer shipping at the national level at this time, so it is fairly straight forward to configure the shipping costs for size of painting, its weight, and location.

The artist will need to have the right supplies so that he or she can 1. Safely; 2. Professionally; 3. Efficiently - send the artwork to the Buyer:

  • Glassine Paper (and/or) Plastic Palette Wrap - acid-free materials!
  • Bubble Wrap - do NOT let this wrap come in contact directly with the artwork!
  • Corner Protectors 
  • Cardboard Sheets or Foam Board
  • Packing Tape/Gun
  • Cardboard Box - never use a previously used box for your fine art! 
  • Kraft Paper or Packing Peanuts* - be careful if using the peanuts!
  • Sharpie Marker, Scissors, Knife/Box Cutter 
  • Self Healing Cutting Mat
  • T-Square 
  • Box Sizer Cutting Tool
  • Fragile Stickers, Do Not Bend Stickers 
  • If rolling the canvas, Cardboard Tubes
  • Gloves 
  • Weight Shipping Postal Scale 
  • Shipping Label Printer 

Your in home Shipping Station or chosen shipping method will determine the exact items you will need. Do a deep-dive into the research of shipping by exploring these articles:

FedEx - How to Ship Artwork

The UPS Store - Ship Artwork 

How Much to Ship a Canvas Painting: Essential Tips for Cost-Effective Shipping 

ART TIP 3: Always wrap the painting with the bubbles on the bubble wrap facing OUT! The bubbles can imprint on the artwork.

How to Mail a Canvas Painting Safely: Your Complete Guide 

How to Ship Paintings / A Step-by-Step Guide for Artists and Galleries

ART TIP 4: Look up some YouTube videos as well on artists shipping their artworks to watch their process AND to get some great ideas on other artist's processes. I've seen some awesome, beautifully packed artwork that include the artwork's Certificate of Authenticity, a customized hand-written thank you note and business card. Some artists used beautiful ribbons and ties. Other ideas are a discount code for a future purchase and an art care document. The key here is to make it pretty, like the Buyer is receiving a gift.

ART TIP 5:  Before purchasing multiple sized shipping boxes and envelopes, decide the sizes of canvas and /or prints you are willing and able to ship. Purchasing your chosen size selections in bulk is less expensive but you will need to store that inventory in your Shipping Station. You certainly do not need a container for each size of canvas or print, so configure your options. Of course, a box sizer cutting tool will help too.

Where to Buy Canvases

Locally - check your local Hobby Lobby, Michaels, well, even Walmart has canvases (but I'd use those as more a beginner or practice canvas). See if you have an actual brand name art supply store near you like Plaza Art, Blick Art, Utrecht Art, or an arts and crafts store. Do look at your local art stores for sales events before heading out and it might be good to stock up whenever they have a great sale.

ART TIP 6: Do check local thrift stores. I recently watched a video where the creator went to various stores like Burlington, Walmart, etc and purchased inexpensive, already framed artworks with smooth surfaces on canvas and took them home, primed them and then he painted his own artwork on top. The frame would need to be taped off to protect it of course, but what an interesting way to begin.

Check your local Facebook Marketplace for well priced options too.  

Online - most big brand name artist supply stores have a website and offer shipping. The selections will be -awesome-. Again, look for art sales on your favorite brands.

Of course, there's always Amazon! And Michaels offers delivery and bulk buying options.

U.S Art Supply 

Blick Art

Jerry's Artarama 

Utrecht Art Supplies 

Jackson's Art Supplies

Artist & Craftsman Supply 

Mister Art

MichaelsPro

I've read that Cheap Joe's Art Stuff in Asheville, NC closed, but a local company may have purchased it and plans on continuing the store.

Photo by Ashe Walker on Unsplash

Storing Canvases

We all must remember that canvases are very fragile things, and after the artist paints it, for the artist at least, a very valuable commodity. Getting paintings to and from art shows, shipping, and simply storing your unsold art inventory will need to be addressed as those canvases potentially start filling up your art studio.

See  Storing Your Artwork 

Alrighty then,  my fellow artists, what tips or suggestions would you add about the world of canvases? What is your favorite brand? Have you used linen canvas? Drop a comment below and let us know!

BONUS: see Canvas Sizes of Famous Paintings - Learn from the Masters 


Author: Donna Liguria is the Blogmaster for the PWAS Artistry Spin Blog and Donna's Cave Paintings Blog, and an artist member of the Prince William Art Society (PWAS) in Woodbridge, Virginia. And she takes on the PWAS social media duties as well (help me!) Donna specializes in acrylic painting of landscapes, seascapes, historic locations, animals and many subjects. Visit her Website at DonnaLiguriaArt.com and her Donna's Esty site to shop her art. 

Local Art: The Prince William Art Society is a 50+-year-old non-profit art group in PWC for the appreciation of fine art throughout the county and Northern Virginia. Visit us at any of our local art shows or join us for our monthly meetings - held on the 4th Monday of the month at the Tall Oaks Community Center at 12298 Cotton Mill Dr, Woodbridge, VA at 7:30pm (typically, but check the website in case of any changes).

Want to join PWAS? Go to https://www.princewilliamartsociety.com/membership

Have an idea for a blog post? Are you a writer and want to help with the blog? Let me know! Thank you for visiting, and remember to Share, Follow, and Comment (below)! ...Remember, comments are monitored so they will not show up immediately.

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Monday, January 12, 2026

Post 598: Selling Your Art Part 1 - In Person

Selling Your Art Part 1 - In Person

How to sell your art online or in person is what nearly all artists ask about at some point. There are artists that want to make a living or to earn extra money. And some artists that are of the attitude "if it sells, it sells". And there are artists that perhaps are more private about their artworks - holding on to their works and barely showing what they do. Let's lean more in the direction with this post of putting what you create out on a shingle.

This is a three-part series on Selling Your Art that will be published on Mondays, January 12, 19, and 26, 2026. Please follow this blog so you don't miss any art tips! 

Prince William Art Society at Arts Alive 2021, Hylton Performing Arts Center, Manassas, Virginia - Photo by Donna Liguria 

Where and How to Sell Your Art

Doesn't it all begin with research and discovering what may work for you, your budget, your goals, and how much work you may want to put into your art career? We could probably also include the title "How to Sell More Art" as there may be ideas that haven't been implemented in our repertoire too.

  • You can sell in person. 
  • You can sell in a gallery.
  • You can sell online.
OK, but that's just the beginning of the research you need to do. And tell you what, you are not going to walk up to any gallery space, artwork in hand, and thinking your art is going up right then and there. (You name it, we've seen it.)
  • You will need to have the art inventory to substantiate what and where you can have your art hung.
  • You will need great quality photographs of all your artworks - to show your body of work and to submit art to shows.
  • You need to have your art reasonably priced (for the level of career you are at) so that it can sell.
  • You will need to have shipping materials on hand if you are going nationally or internationally with your sales - to get it to them. 

If you are just getting off the ground, you have a lot to learn, but the point is - begin. 

Selling Art in Person

Artists can sell as an individual artist on their own and/or they might sell their artwork being a member of an art group. And no one says to only join one art group.

  • Art can sell at craft and art fairs, festivals, vendor shows, farmers' markets, exhibitions, fundraisers for churches or community fairs. 
  • Art may sell via an open studio - hosting your own art event.
  • Artists might partner with an interior designer, a hotel, a hospital to show art. 
  • Sell art at a gallery, an artist-run gallery (Co-Op), non-profit gallery/exhibition space. See Art Shows, Art Galleries - Showing Your Art.  
  • Some libraries, wineries, restaurants, coffee shops, gift shops, area businesses allow for local art to hang for a period of time. Be aware of spaces where your art is more free decor for them than promotion for you.
  • Sign up to volunteer to help at the art space as a docent, artist-on-duty. Actually, THIS is one great way to sell to the art show or gallery visitors.  Well, let's say, 'sell without pushing the sale'. Once you identify yourself as one of the artists showing, they always ask "where is your art?"
  • Enter Calls for Art, Calls for Artists. See Call for Art
  • Engage in local community business meetings, local community groups for opportunities. Networking with other people/artists around you has potential for collaboration or brilliant ideas!
  • Cold Callings - Email Targets - Find who your direct contact person is for your proposed art show. Find ways to get people excited about your upcoming projects and present them with ideas - to benefit them as well as you.

There are options and decisions to make for selling your artwork, but many of your best options will not be free. There are entry fees to enter art shows, join art festivals or fairs, and commission fees when artwork does sell, as an individual artist or as part of an art group. 

Art Festival Fees - vendor booth space can vary greatly for the typical 10x10 foot space. 

  • Local small fairs can be $0 - $100 for a spot (a table) or space
  • Community Shows $25 - $300 for a weekend space
  • Mid-Range Art Events can run $2,000 - $8,000
  • Major City Art Fairs $10,000 and UP 

Art Call Entry Fees to submit artwork can be $10 -$20 per piece, or $25 - $50 for 3-5 artworks. Every show is different and it is imperative to follow each show's requirement directions or themes.

Research the internet for "Calls for Art near me". Search for and follow various Facebook art groups, galleries, etc to find the local art events in your area and get on their email notifications.

Bookmark sites like: 

Art Groups charge a fee to join, even if they are non-profit art groups. Prices vary and some may allow you to check them out in person at their meetings before you commit to joining. See about Art Groups

Art groups go by various names and the most typical keywords to look for are:

  • art society 
  • art league 
  • artists alliance
  • art club
  • art group
  • art guild
  • arts council
  • photo club
  • art network
  • women artists
  • watercolorists 

Commission Fees are often 30-35% but can range up to 60% at an exclusive gallery. Commissions are charged when your art sells and is deducted from the price of your art before you get the remaining amount. So if your art is $1000 and the exhibit charges 35% commission, your check for the artwork sold is $650.

As you can see, the price you charge for your artwork, is greatly effected by not only the cost of creating your art, but where and how you are selling it. See Art Pricing.

There must be a side note here: Submitting art to an art show does not always mean that you are accepted and granted the opportunity to show, whether you paid a fee or not. Read about Art Show Judge and Jury here. And I must include the link to Artwork Rejection.

For individual artists entering art fairs and displaying their art, that artist will need to have the right equipment for the particular event to show your art and to make sales. See How to Art Show.

  • Tent, display walls, tables, a chair. 
  • Point of Sale system (POS)  

A person can do plenty on their own to sell their artwork, but I would recommend researching your local art groups or organizations near you and find an active and lively group of artists you like, then join and become a participating member. Joining an art group gives you opportunities that as an individual you might not have had. Your participation could allow your entry to a gallery or show, or give a less expensive entry point to be a part of the art event, as well as access to the necessary art equipment. That doesn't include the potential learning experience offered by your fellow artists in the group. 

The main thing is to show your artwork so that it will sell, and that starts with: 

Step 1: Build your art inventory. You will need a body of work to show (online and offline). This is on top of any art development artworks created while developing your style.

Step 2: Build a web presence. This can include an artist website (a shop window), your social media, an art group showcase or art gallery listing on the art group's website.

Step 3: Plan how you will have people find and know about your Step 1 and 2. This is marketing and promoting. Sharing your work, defining your target audience, having realistic goals, building a strong online presence, exploring platforms - are all a part of the puzzle pieces. 

Step 4: Jump in - after you've learned more about what you are specifically jumping into. 

Selling Art Prints

Selling prints of your original artworks is often the bread and butter in art sales. Don't overlook this selling point! Not everyone can afford a $500 or a $1000 artwork, so a $25-$50 art print of your artwork still gives the Buyer a way to support you. See Prints and Framing

What's Your Story?  

An engaging story about your artwork is interesting to the people that you want to sell to. They want to know why you created it, the story behind the canvas. What was your art process, what are your values, what were you feeling, thinking, and more. Potential clients want to get to know you and you'll need to build their trust so that they will want to buy from you.

And the story is a major part of the content, the keywords to help you be found on the internet. Artwork title, size, medium, framed or not, price, are all well and good but it is not enough. Build your art story and post it. And be ready to tell it.

From Prince William Art Society Member Zee Berrios on Selling Art

Advice to help sell art work

  • There are many ways to price artwork. The one I use is hours invested X amount of price per hour + materials.
  • For most of us, painting is a pleasure, a therapy, a healing process, a way to relax, a hobby, something we like (or love) to do... it is not a burden, it is not a "got to do", but rather a "get to do". For others it is a need, a way to survive, (they might want or have to do). This also may affect the way you price your work.
  • Some people even price their work by size, (height X length). And, even some suggest to sell for how much would it take to divorce yourself from the piece you have just created.
  • Only in one exception did I sell something for "How much would it take to divorce me from a piece." (It is a piece I would actually like to buy back).
  • Photographing your art and publicity lets the world know it is available. Getting into as many shows possible is a must, but it requires to loose profit or add the commission payment to the exhibit venue.
  • When working on commissioned art, ask for half of what you think the final cost of the art piece will be. (many of us have been burned by not doing this). If the buyer bails, out you won't loose your investment.
  • Keep the unsold work packed and ready to deliver if there is interest in buying the piece afterwards.

From Zee Berrios 

Titled Ilukunya. ("jump" in Maasai), it is part of the "Dance" series.
Its price is $1,350.00. It is 20" X 24", acrylic on canvas.

Things I see artist do that I would advise they should not do

  • The number 1, for me, would be .. don't frame your work if it is work on canvas. Many times, the buyer will throw away the frame because it doesn't match their furniture or decor. Your investment is lost.
  • The second would be to commit to a commissioned painting without getting a 50% down payment of your estimated cost.

For Further Important Reading:

Volunteering - about art groups, volunteering and gallery worker training

Display - learn how artwork is expected to be prepared for hanging

Art Inventory and Tips - keep track of your art inventory

Did you like this post? Learn something new? What tips do you have to share on selling your art? Drop a comment below. 

Follow this blog and watch for Part 2 of Selling Your Art Online on Monday, January 19, 2026.

Selling Your Art - In Person Part 1

Selling Your Art - Online Part 2

Selling Your Art - Selling the Artist Part 3 


Author: Donna Liguria is the Blogmaster for the PWAS Artistry Spin Blog and Donna's Cave Paintings Blog, and an artist member of the Prince William Art Society (PWAS) in Woodbridge, Virginia. And she takes on the PWAS social media duties as well (help me!) Donna specializes in acrylic painting of landscapes, seascapes, historic locations, animals and many subjects. Visit her Website at DonnaLiguriaArt.com and her Donna's Esty site to shop her art. 

Local Art: The Prince William Art Society is a 50+-year-old non-profit art group in PWC for the appreciation of fine art throughout the county and Northern Virginia. Visit us at any of our local art shows or join us for our monthly meetings - held on the 4th Monday of the month at the Tall Oaks Community Center at 12298 Cotton Mill Dr, Woodbridge, VA at 7:30pm (typically, but check the website in case of any changes).

Want to join PWAS? Go to https://www.princewilliamartsociety.com/membership

Have an idea for a blog post? Are you a writer and want to help with the blog? Let me know! Thank you for visiting, and remember to Share, Follow, and Comment (below)! ...Remember, comments are monitored so they will not show up immediately.

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