Showing posts with label Art Gallery. Show all posts
Showing posts with label Art Gallery. Show all posts

Wednesday, January 25, 2023

Post 285: Not Necessarily Art Notes, but...

Not Necessarily Art Notes, but...

Artists and art groups are interesting things. Art groups are typically made up of a variety of people from all walks of life. Some of the members have been artists since forever, perhaps retired, possibly some are still in school, or there's a family member that wants to get out of the house and brush elbows with eclectic people, someone wants to learn more about art, and maybe there are those that periodically only dabble in the arts. 

Hobbyist to art educated, art groups are made of people that love being creative in some form. Artists are every age and they are green, blue, and purple-haired to gray-haired, with every strand in between. A palette of colors and blends make up an art group, and so it should be.

The Good, the Bad and the Artiquette

People are people are people. Nothing more, nothing less - we all have our quirks, our greatness, our talents, our fine points and our not so fine points. Wouldn't the world be so boring if we were all created exactly the same? Golly, I don't think we would have ever gotten past cave paintings!

This blog post is aimed at a few of the not so fine points of occasionally being a part of any art group anywhere - perhaps behavioral points or concerns that might affect other group members. We all are learning, and I'm sure we've all run into a few of these things at some point.

Email Etiquette

Not every artist is computer savvy. That's fine. We may not be creating our own websites necessarily, but there are some things we do need to know about computers.

I recently ran into someone that did not know the difference between Reply and Reply All. In this day and age of spamozoid emails, many people don't want their mailboxes filled with superfluousness emails that really don't need to be there. They want LESS email NOT more.

One item that is brought up in talking with fellow artists is the use of Reply All. If someone sends an email with the gallery stats of how many visitors and sales were made at the gallery - good email. Inquiring minds want to know. If one or several members hit Reply All and send back "congratulations!" or "way to go!", well that is not an important email for the entire membership to get - bad email.

Optional Reply: You could congratulate the individual artist(s) if you like. If you need to ask the sender which of your art pieces sold, simply hit Reply, not Reply All. The point here is Reply All sends to EVERY person on your group's email list, where Reply only sends it to whomever sent it.

If I send an email to the membership for blog ideas, "What's on your Easel?", etc, if you hit Reply All and send me your feedback, there is no need for me to build a blog post as you have already shared yours. 

Absolutely, we've ALL done hit Reply All when we probably didn't need to - just TRY to check it before you hit send.

I'm going to add this little nugget here too. If you send me something to post here on the blog - awesome! I love to have pictures or news to add to this blog. But if I didn't attend the event, or its "news to me" (I don't know what it is), give me the background of the who, what, when, where, how, why - details of what you want posted. I never did develop that mind reading trick.

Social Media Clicking

Again, with the computers...Are you on Facebook, Instagram, Twitter, Pinterest, YouTube or some other platform? Many say you should be. Why sell artwork to only those in your neighborhood when you can sell to the world? Or at least anywhere in the USA! What if someone sees your art somewhere and wants to learn more about you? Maybe contact you? An online presence of some sort does help in that regard these days.

These platforms and this blog work by clicking. A lot of point and clicking. The more clicks the better. Which means, you help the artist, the blog, the group, the thing you are clicking on to be noticed and seen MORE... by clicking on Like, making a comment, sharing, tweeting, DOING something! Google et al LOVES clicking! I've always seen it that it is everyone in the art group's duty - if you use a computer, to SHARE your artist member's posts, your art groups posts. Click AWAY!! The reach of the things posted go much further the more attention it gets on the internet.

You don't have to be on everything, but you probably should be on at least a few things and manage your time with them so that you are comfortably posting and reposting consistently - whether for your own art work and/or your art group, gallery info, art shows, events, etc. That is how word spreads more than if only one person is doing it.

Showing Artwork

What an exciting time - getting to show your artwork at an art exhibit. Part of getting your art up on the wall is knowing how its supposed to hang on the wall for that particular place. Not all art galleries use the same kind of hanging system and most have definite RULES on how they want things displayed. That goes for paintings, drawings, watercolors, whatever it is you do. It is up to you to read the directions to know the best presentation for your style of work. 

I've posted it before but at Open Space Arts, we have had newbie artists bring their artwork in without a wire to hang it. AND it is not up to the gallery to have the tools there for you to do it. So the basic theme here is to learn the basics!

Another good read, but not about artwork display is Artists Rights 101 on copyrights,  rights of publicity and more.

Volunteering Etiquette

Greeting the gallery visitors and telling them about the art show is the best part of being at the gallery. Sure, its wonderful to have your art up, but its the visitors coming in and enjoying their experience browsing all of the artwork (and yours)  that might become a purchaser of the art being shown that is the total cat's meow.

Signup Genius, which we use to volunteer at the gallery is a fantastic organizational tool for everyone in the art group to sign up for gallery shifts (or other functions). The application sends out an email reminder for the shift you volunteered for a couple of days in advance. Be sure and load your smart phones with your gallery shifts each month too, and set it up with notifications alerts as well.

The bad part of volunteering comes when someone doesn't show up for a shift. Our preference is to have at least 2 persons per shift. A few notes about what to do when someone doesn't show up...

  • Contact the person that should be with you on that shift. See the contact list in the artist inventory book and contact the missing volunteer. Text, call, send smoke signals - whatever works. I'm not posting the Signup Genius link here for security reasons, but it is a GREAT idea to know who you are working with that day. Use the View List view instead of Calendar View to see the details for each day.
  • Contact the appropriate art group member that manages the Signup Genius app. The manager of the volunteers tracks if this is an ongoing characteristic of this person. Continuous no shows may run the risk of having their artwork removed. A part of being able to show art in the gallery is to also volunteer AT the gallery. No show up, no art up. Standard procedure.

Visitors at the art gallery love to watch artists doing their art at the gallery too. Not only does it help the artist do "double duty" while volunteering, but the visitors enjoy it. But DO remember that main reason you are volunteering there is to greet and tell them about the art show, answer questions they might have, and thank them for visiting. The desire here is for visitors to have an enjoyable experience and see the artwork - at each show - each month.

Another good point on volunteering at a gallery or being at any art show is you meeting and interacting with the visitors admiring your art as well as the entire art group's art. Building relationships with people goes a long way in the decision of whether that artwork gets purchased.

Art Show Etiquette

I don't know about you but I have attended art shows where I am speaking to a potential customer that is interested in MY art and I've had another artist butt into my conversation when they heard a keyword that triggered an art piece that THEY wanted to sell, then proceeded to pull the person over to see his/her art. Where's a bucket of paint when you need one? I'm kidding about the bucket of paint of course, but the thought crosses your mind...

Photo by Noah Buscher on Unsplash 

Art group art shows means that everyone shares in the costs, equipment, setup, managing, sales, breakdown, loading of an art show in some degree or another. Keywords here are SHARES the work. There is the loading of the tents, art wall stands, tables, getting artwork hung and tons of other things to do on the front end and back end of an art show. Ever been to a show where someone shows up at the last second, sets up their work and leaves as soon as its over? 'Nuff said?

And again, if there are flyers, brochures, online or in print - EVERYONE in the show, or in the group should try to spread the word about the art event, as best they can.

Art Gallery Etiquette

The list of art gallery etiquette do's and don'ts can be pretty extensive. Do a search and you will find a ton of them. I'm just going to highlight a few things in this section.

While visiting an art gallery or other art exhibit, it is very proper for visitors to ask before taking pictures. Often, there is a no photo policy.

Being in an art gallery is not a competition. You don't have to compare your art to anyone else's, you be you, and be the best you.

One of our artist members loves to learn something about every artist on display, so that when visitors arrive and they want to chat, he can offer a bit of detail about the artist and his or her artwork that they may find interesting.

Art Group Rewards

Being in an art group and meeting, getting to know the artist members has been rewarding - honestly, more than rewarding. I've made good friends. I hope I've been a good friend to them too. I've learned a TON about being an artist, being a better artist, and how other people do their thing too. I've learned really cool tips, inspirational ideas, fabulous tools and fascinating techniques. I've had more opportunities than I probably would have ever discovered on my own. 

I hope you have enjoyed the Not Necessarily Art Notes, but... that I noted here. How has being in your art group, wherever you are, benefited you? Do you have any interesting stories to share?

Art Need to Know Etiquette Posts

Email Etiquette and Organizing - There are definitely do's and don'ts when it comes to email! Everyone needs to learn the proper use of emails.

Artist Etiquette - Art show do's and don'ts, pickup and drop off and more.

Not Necessarily Art Notes, but... - Art Etiquette for emails, art shows, volunteering and more.

Lessons Learned at an Outdoor Art Show Exhibit - Some great advice and what was learned while at an art show. A good read for BEFORE you go to a show.


Author: Donna Liguria
An artist member of several art groups in Prince William County, VA specializing in acrylic painting. She paints landscapes, seascapes, animals and many subjects. Visit her Website at https://DonnaLiguriaArt.com & her Blog at https://donnascavepainting.blogspot.com/.

Local Art: Visit us at Stonebridge Open Space Arts at 15000 Potomac Town Center, Woodbridge, VA - Open Wed to Sat 12-7 and Sun 12-5
The Prince William Art Society is a 50-year-old non-profit art group in PWC for the appreciation of fine art throughout the county and Northern Virginia.

Want to know how to get involved at OSA? If you are an artist (18 or older) living in Prince William County, or a are a member of a PWC art group, you are welcome to get on our next art show's emailing list. Send it to us, OR come by the gallery to find out more.

Want to join PWAS? Go to https://www.princewilliamartsociety.com/membership

Thank you for visiting, and remember to Share, Follow, and Comment!

Thursday, December 1, 2022

Post 269: Open Space Arts and "Deck Your Halls"

Open Space Arts and "Deck Your Halls"

The song goes, "Deck the Halls with boughs of holly..." and the "fa-la -las" of course. But in the case of artwork, why not 'deck your halls with lots of artwork? 'Tis the season to support the artists..." And deck your Christmas tree too!? Local artists in Prince William County with lots of artwork are on display right now through Jan 1, 2023 for you to enjoy. Fall in love with a piece? Deck your halls!

Around the Gallery

Walk around the gallery and take in the variety of paintings, photography, mixed media and more and vote on your favorite piece. Remember to check out the Christmas tree where PWC artists have mini paintings and ornaments on display too.















Come by and enjoy!


Author: Donna Liguria
An artist member of PWAS in Woodbridge, VA specializing in acrylic painting. She paints landscapes, seascapes, animals and many subjects. Visit her Website at https://DonnaLiguriaArt.com & her Blog at https://donnascavepainting.blogspot.com/.

Photography/Video Credits: 
Donna Liguria

Local Art: Visit us at Stonebridge Open Space Arts at 15000 Potomac Town Center, Woodbridge, VA - Open Wed to Sat 12-7 and Sun 12-5
The Prince William Art Society is a 50-year-old non-profit art group in PWC for the appreciation of fine art throughout the county and Northern Virginia.

Want to know how to get involved at OSA? If you are an artist (18 or older) living in Prince William County, or a are a member of a PWC art group, you are welcome to get on our next art show's emailing list. Send it to us, OR come by the gallery to find out more.

Want to join PWAS? Go to https://www.princewilliamartsociety.com/membership

Thank you for visiting, and remember to Share, Follow, and Comment!

Sunday, November 27, 2022

Post 268: Open Space Arts Training with Penny Shaw

Open Space Arts Training with Penny Shaw

Many galleries, art shows and art groups are run by the volunteer members and other art lovers that just want to share not only their art, but the art created by others. The gallery Open Space Arts is peopled by such volunteers. And quite often ARE the artists that have art up at the current art show.

Art Gallery Training

How does a volunteer learn the nuances of running a gallery?
How do they ring up a sale?
What do they say to the visitors?
How do you open, close?
 
There are those questions and so many more, that the volunteer, docent or helper will need to know to answer questions from the visitors and to properly credit an art sale when a visitor wants to purchase art.
 
Tony Muller videoed the last training session given by Penny Shaw on November 12. Here is that video: 
 
 
The agenda items include introductions, history of OSA and PWAS, work procedures,  shifts, where to find information,  script to use when greeting visitors, opening and closing procedures.
 
 

Questions Often Asked

1. When did OSA start?

Quick History of Open Space Arts - OSA was first opened as an art gallery on Friday, November 26, 2021 through Sunday, November 28, 2021. The community loved it so much, the Prince William Art Society (PWAS), that had their art on display, was asked to stretch the show until mid December 2021.

Then in early 2022, PWCAC - the Prince William County Arts Council approached PWAS again and asked if we would manage the gallery with the idea of promoting the art of ALL Prince William County artists. The idea would include all artists, over the age of 18. All of the art would be juried in to show. The artists needed to be a resident of PWC OR they could be a member of a PWC art group. 
 
Thus, Open Space Arts began showing the art of local artists in April 2022.

2. Do I Need to Take the Training Session?

We encourage all volunteers to take the training in person as there are some "on the job" lessons that can only be asked, answered, addressed while at the gallery, in person. It is also understood that the timing may be off when a person joins or needs to start at the gallery, hence the need for this video. We also encourage any newer folks to volunteer when a more veteran volunteer is on a shift to learn even more.

*Please note that this post and video are available to anyone online, but no information is posted that is security or private to PWCAC, PWAS or OSA.

Author: Donna Liguria
An artist member of PWAS in Woodbridge, VA specializing in acrylic painting. She paints landscapes, seascapes, animals and many subjects. Visit her Website at https://DonnaLiguriaArt.com & her Blog at https://donnascavepainting.blogspot.com/.

Workshop Author: Penny Shaw
An artist member of PWAS in Woodbridge, VA

Photography/Video Credits:
Tony Muller

Local Art: Visit us at Stonebridge Open Space Arts at 15000 Potomac Town Center, Woodbridge, VA - Open Wed to Sat 12-7 and Sun 12-5
The Prince William Art Society is a 50-year-old non-profit art group in PWC for the appreciation of fine art throughout the county and Northern Virginia.

Want to know how to get involved at OSA? If you are an artist (18 or older) living in Prince William County, or a are a member of a PWC art group, you are welcome to get on our next art show's emailing list. Send it to us, OR come by the gallery to find out more.

Want to join PWAS? Go to https://www.princewilliamartsociety.com/membership

Thank you for visiting, and remember to Share, Follow, and Comment!

Friday, October 21, 2022

Post 246: Learn to Take a Better Photo When Submitting to Calls for Art

Learn to Take a Better Photo When Submitting to Calls for Art

And Other Stuff

A simple Google search...that's often how easy it is to learn how to fix anything from your coffee maker or how to take better photos. And when it comes to this digital world and submitting your artwork into art shows, you are going to need to take NOT ok photos, but GREAT photos.

Some of the Do's and NOT Do's for Calls for Art

I found I did wander a bit in this blog post, as I sometimes (often) do. Nonetheless, you may find some sense to the madness, I hope.

A friend said the other day, after we juried an art show for the art gallery, there is a standard that an art show or an art gallery sets, that they expect the artists to meet and to exceed. It's sort of like when you go out to a fine dining restaurant where you had a reservation and waited 6 months to get in and they require you to wear a jacket. You would not get in wearing a t-shirt, shorts and flip flops. The restaurant is setting a standard, an expectation for the guests to be, well, professional.

That doesn't mean that the person wearing the t-shirt and flip flops is not a good person at all. If the person went home and changed clothes, he or she would certainly get in then right? They improved their presentation. Something to think about.

Wrong Ways to Submit Art

Do not include background, foreground - or anything AROUND your artwork photo. 
 
WHY? The artwork is the star, the subject, the only thing that matters. Anything else detracts from it. Cute cat though, right? The Juror does not care.
 
 
Photo and Painting by Donna Liguria, called "East Coast Beach Sunrise"
 
What is horizontal should BE horizontal. All computers and smart-butt phones have editing of photos capabilities, so straighten those lines!  
 
WHY? The Juror observing your art is wondering if you can paint a straight line.
 
This is how the actual photo was submitted, not the one above:
 
 
Photo and Painting by Donna Liguria, called "East Coast Beach Sunrise" with horizon correctly oriented in photo
 
 
Photo by Annie Spratt on Unsplash 

Although the exact total dimensions are required when submitting artwork that is framed, the actual image photo of the artwork should NOT include the frame. Please reread that - do NOT include the frame in the photo. This is the cropped painting from the above framed artwork - and this is how the artwork should have been submitted below.
 
WHY? Because the Juror deciding if your art should be submitted into the art show can actually SEE how you executed the piece before they make that decision.
 
 
Photo by Annie Spratt on Unsplash 
 
 
Photo and Painting by Donna Liguria, painting name, "No One Can Teach Riding so Well as a Horse" - photo is overexposed and not cropped

This photo (above) had very poor lighting and it faded the colors. The painting looks so much better in person, yet if I had submitted this photo...disastrous. Also, the photo is slightly angled and not cropped as it should be, so we are seeing the background again. 

WHY? The Juror does not/may not know the background of the art or you. Nor should it matter. He or she does not know if the over exposed photograph is actually how you painted it or not. The artwork cannot be clearly viewed. 

I believe that most jurors would know there is some discrepancy when having to view things digitally, but it is up to the artist to present their art by taking the BEST photo of it in the first place. If the juror cannot see it well, your art could get by-passed.

This is an improvement below, do you agree? Even if cropping out some of the edges removes whatever is behind the artwork, you need to cut out the background.


Inappropriate Content - if the gallery asks for family-friendly, non-political, etc, it is probably not a great idea to submit a nude portrait even if it is so realistic it could walk off the canvas. 
 
A few other important thoughts:
  • What are you trying to say with your artwork? Is the message clear?
  • The background in a painting is as important as the foreground and vice-versa. 
  • What is that odd 'blotch' on the artwork? Watch out for those shiny spots/ reflections when taking photographs! 
  • Does the title of the painting make sense for that painting?
  • "Untitled" as a title could be terribly confusing for a gallery especially if there are other pieces called "Untitled".
  • All of the important rules of composition are in play. Your artwork and the image you submit for your artwork should for the most part, play by those rules.

Please see Artwork Rejection for further reading.

Right to Submit, and YEH! I got in the Art Show, What Now?

Well, I could submit artwork here that made it into various shows, but we all know if we did or did not get in. And I have other blog posts about jurying processes here on the Spin.  Instead at this point, are the things to be sure are done correctly at the last stages of having your art checked in to the show. Or, as the gallery sees the artwork in person...

Your Best Artwork - it should go without saying, and often we KNOW in our creative little hearts what is our best artwork and what we have hidden within the depths of our closets or studios never to see the light of day. Or the stuff destined to be over painted. Don't we all have some of those? For your best chances of being juried, always submit your best and always, always be improving.

Finished Artwork - edges should always be completed which means the edges should be either a solid color or bring the painting around the edges. Make sure all of your preliminary sketch work is erased or buried within the painting process as well.

Photo and Painting by Donna Liguria, called "Mountain Reflection"

Properly Wired Artwork - make sure you understand the requirements for that gallery and their wiring methods. And remember, not all galleries are the same and their hanging methods could be VERY different. Make sure your wire is not too high so that the hanging bracket will show. 

Side Note: It still tickles me when a painting arrives unwired...

 
Photo by Donna Liguria - the wire needs to be much lower. The artist will be tasked with redoing the wiring so that the bracket used will not show above the canvas.

Properly Labeled and Signed Artwork - Follow the labeling requirements which is often have YOUR label on the back of the artwork with your name, title, year, medium and price. Notice this one may be at your discretion, so a business card or label might work well. Some shows may ask for a front label with some of the same information or they may print their own for you.

Side Note: Remember, "if you liked it then you should have put a sig on it" - sing that to the Beyonce tune. Just sayin'. Put your signature on it!

Properly Packaged Artwork Prints - art prints should be packaged in archival bags (for safe keeping) and be backed with STIFF board to help protect the print from bending.

Properly Framed Artwork - typically gallery wrapped canvas will not need to be framed but follow the directions of the gallery/art show you are submitting artwork to. Frames can make or break artwork, so do some research on this topic as well.

Sorry to say but these topics are not as thoroughly written out as they could be, so again, do the homework, ask questions and learn what your fellow artists are doing right so you can avoid the wrong. There are no guarantees when submitting artwork for jurying into art shows and galleries, but it is a great idea to avoid the obvious wrongs...it could make the difference.

What I Found in a Few Moments About Taking Photos

Before starting this blog post, I did a quick Google search and I found these really great links on info from some fantastic online art resources on "Photographing Your Artwork". Wasn't that what this blog post was supposed to be about?

From taking pictures on cloudy days outside between 11 and 2 and having light kits for indoor photographs, someone also suggested taking the photo of your artwork BEFORE you varnish it too, which made sense to me.
 
 
 
Here is a YouTube video from Tyler Stalman from saatchionline.com that's really good.
 
 

We could all use a workshop on photographing artwork, so make that suggestion to your art group. Also while you are at it, make a suggestion box for your art group for goodness sake! 

So, from the photographers and experienced art folks out there, what else would you suggest when photographing your art? 

And now I have "Single Ladies (Put a Ring on It) in my head..."Oh, oh, oh, oh, oh, o-ohh".

By the way, coming up next Blog Post- Cropping an Image Made Easy


Author: Donna Liguria
An artist member of PWAS in Woodbridge, VA specializing in acrylic painting. She paints landscapes, seascapes, animals and many subjects. Visit her Website at https://DonnaLiguriaArt.com & her Blog at https://donnascavepainting.blogspot.com/.

Local Art: Visit us at Stonebridge Open Space Arts at 15000 Potomac Town Center, Woodbridge, VA - Open Wed to Sat 12-7 and Sun 12-5
The Prince William Art Society is a 50-year-old non-profit art group in PWC for the appreciation of fine art throughout the county and Northern Virginia.

Want to know how to get involved at OSA? If you are an artist (18 or older) living in Prince William County, or a are a member of a PWC art group, you are welcome to get on our next art show's emailing list. Send it to us, OR come by the gallery to find out more.

Want to join PWAS? Go to https://www.princewilliamartsociety.com/membership

Thank you for visiting, and remember to Share, Follow, and Comment!

Wednesday, September 21, 2022

Post 220: An Art Gallery Reception List

An Art Gallery Reception List

Planning an art reception at an art gallery means there is some version of "party planning" that will go into effect at your art space. The gallery will need to pick their message and get it across to their potential visitors coming to see it, in the best way, the best light, and in the most memorial way that can be accomplished. We will look at various topics and ideas your art group (and artists) and/or art gallery committee will need to think about, decide on, implement and take care of in this post.

Solo Show or Art Collection?

Is the art reception for a single artist or photographer or for a group of artists? How will the gallery present them?

There may not be a dress code for the event, but the artist(s) attending the event should always look professional, be comfortable and be confident. The artist -could- potentially -dress the part too according to the theme of the show. The spotlight is on the artists along with their art so be ready for the attention.

The artist(s) should invite all their friends, peers, and family and post their show everywhere to reach as many visitors to your event as possible. Another thought is to be AT the gallery whenever possible because art often sells better when the artist is there!

As an artist in the show, be ready to do 'the Artist Talk' to share your passion in what you do.

Who's Who in Your Art Group

Pool your resources, from the talent already available within your art group.

Tap into your art groups resources - its members! Someone in your group may know someone that is just the person you need to know for something you need! This includes the owner of a local restaurant you could contact to help with the food for your event. Offer to have the restaurant's logo printed on your materials/social media as a sponsor.

Find out who your graphic artists are to draw up the flyers and other materials needed. Recruit the talent already in your creative group. Searching your artist group for vendor relationships that are already in place will go a long way toward getting your foot in a door, to help manage your budget and to put on a great event. 

If needed, create a Reception Committee to manage your art receptions! Bounce ideas around in your group to get the creative juice going. Your Art Reception Committee could be one of your best resources to help manage your budget and time.

Get the Ball Rolling on Your Art Party!

1. Schedule the Date

An art reception is typically scheduled at the beginning, or opening of an art show or event for a couple of hours, but there are also Advance Receptions, Closing, Private Receptions, and Open Studio Events. Decide on the best option for your event.

2. Schedule the Time

The time of your art reception may depend more on whether the event is public or private in order to best suite the best turnout. Most often the event is held on a Friday evening, but Sunday afternoons or a weekday evening may work for the visitors as well. Generally, about 2 hours works well for most events and cocktail party receptions.

3. Plan the Program

Your program can be a simple or elaborate as the occasion needs. Do you have a full schedule of events to time out or is it more relaxed? Do you have a budget for the event?

  • Plan your staff needed - from pickup, setup to cleanup.
  • What promotional materials will you need for your event? Flyers, brochures, post cards, and/or other handouts - to learn more about the artist, the art, the group and where to find out more. Consider all the options you might need for your presentation.
  • Will you have entertainment - special music, singing, dancing, other arts that could be scheduled? Having great entertainment will delight your visitors tremendously.
  • A press release should be sent out at least 2 weeks prior to the event.
  • Is there a dress code you would like to implement, perhaps in keeping with the show theme or name?
  • Do you need to make an invitation and a list of special people to invite? Have you considered inviting local designers that might need art for their clients? Do you have art collectors to invite? Can you invite past clients?
  • If dignitaries or sponsors are invited, will someone be making a speech or have talking points?
  • Can you invite the press to cover the event?
  • Will your art group, board or committee lead need to make a speech or toast?
  • A photo shoot area is another idea to capture the artists (in front of their artwork too), as well as visitors and dignitaries. Dress up the photo shoot area too with props.
  • Plan on making it FUN!

4. Public or Private Reception

Will this art reception be open to the public or a more restricted private reception? You may need signage at your door to notify those that might enter, if it is closed for private event or open to the public. For some gallery events, you may have invitation-only for entrance and will need to manage the RSVPs AND potentially manage the invitees at the door.

Consider having someone at the door to greet the guests and give out any promotional materials. Have everyone fill in name tag or at a minimum, all the artists and gallery persons should have name tags.

Consider an earlier advance party that your art collectors, VIPs, dignitaries, the press and media can arrive to before the event opens to the public.

5. Refreshments

One of the most important parts of your art reception is what to serve. There are many considerations including the amount of people expected, is it a public or private affair, or a corporate event - who is paying for it? Will your art reception be based on a theme, will it be light refreshment or is it a cocktail party, will it be simple or more elaborate? Your budget will let you know.

The event could be catered or if your art group event planner/Reception Committee does their homework, local restaurants and/or grocery stores may wish to donate refreshments and nibbles (or give a discount, especially for non-profits). But you need someone to ask! You could mention and it is always a good idea to recognize your sponsors on flyers, on your website, or other options.

Will alcohol be served and will you need a special license to serve alcohol? Do you need a bartender? You could offer drink tickets, where someone at the door could check IDs and allow one ticket per adult, or perhaps one free and one paid ticket.

Define your table space so everyone knows what goes where.

Finger foods typically work best, also known as toothpick food. Things that have to be eaten with fork, knife or spoon make it harder for people to use if they have a drink in one hand and no where to sit - as is typical in a gallery setting.


Suggestions:
  • Wine and Cheese, Crackers
  • Coffee, Tea and Baked Goods
  • Punch and Cookies/Cake (already sliced)
  • Cheese, Fruit, Vegetable Trays
  • Charcuterie board - cheeses, meats, gherkins, great olives, mustard
  • Shrimp cocktail
  • Ice
  • Water
  • Punch  
 Things you may need:
  • Chafing dishes
  • Tables, tablecloths
  • Bar Tables, tablecloths
  • Chairs
  • Trash containers
  • Trays, punch bowls, ladles
  • Paper goods, napkins, paper towels
  • Cups, wine or champagne glasses 
  • Tongs, forks, serving utensils
  • Coolers

Your Reception Committee quite obviously will need to "work" the party, or have the people in place that do the various duties during said event. Food, drink, and ice will need to be replenished, serving platters refilled, and trays consolidated. If you have a bartender or tray servers, they may need help or replenishment or you may need someone for quick cleanups. You will also need help picking up plates and cups around the space during the event and for final cleanup when the event is done.

If the reception is open to the public, there is no need to feed all of the visitors but you certainly want to have enough so that you don't run out of nibbles or drink until the very later few minutes of the event. Plan accordingly. 

6. Entertainment

Gallery art receptions are all about the art, the artist(s), or art group(s), but music is a must. If the gallery is rented for a corporate event or wedding reception, the art space may be more of a back drop to their event. Typically music does play in the background but should allow visitors to mingle and allow for conversation.

  • Live Music, DJ, instrumental, string or choral group(s)
  • Dance Performance
  • Readings
  • Other options: Television screen with a video or art montage, about the theme, gallery, artist - whatever the promotion is.
 

7. Decorations

Flowers dress up all events very elegantly, and having at least one arrangement on your food table is appropriate. Flower petals could be another option, sprinkled around the table.

Need a color scheme? Coordinate your plates, napkins, etc.

Consider the name of your art show and or its theme and of course, the time of year. Your decoration ideas may be based on these factors. Other considerations can include when appropriate: flags, balloons, twinkle lights, fabrics, paper lanterns, glittery things...

8. Children's Art Table

If children will be at a show, consider a spot for them. An art table setup with crayons and butcher paper to draw on will not only keep them entertained but occupied while the adults enjoy the art and conversation. Think about paper, colored pencils, Etch-a-Sketch, or chalkboard.

9. Have a Photographer

Your art group should have a photographer available to capture your event. The photos can be used in so many ways - online and offline, for promotions, for blog posts, for your history of events and for future events.

10. Other Misc Options

Will your art sales desk need to be open during the reception? 

Have a Guest Book or an email sign-up sheet.

Have your Donation box out for the gallery.

Have an art Raffle.

Find one or two party/rental vendors that you can call upon when your event needs specific party items for certain events like sit down dinners, wedding receptions, etc. See if you can arrange discounts when you recommend their use if your gallery is rented out.

Likewise, develop relationships with the local restaurants and caterers that you can depend on or suggest when the gallery is rented out that will give you discounts/perks for your events as well.

For further reading, and a sort of "other side of the coin" what NOT to do at art receptions, Art Gallery Opening Bad Behavior Etiquette

The Prince William Art Society (PWAS) manages many of the art shows that are on display at Open Space Arts (OSA) at Stonebridge - 15000 #140 Potomac Town Center, Woodbridge, VA, with the OSA Committee members. Our latest art show, "Hispanic Heritage Art Celebration"  will open Sept 21, 2022 with a reception on Friday, September 23, 2022 - Come by and see us!


Author: Donna Liguria
An artist member of PWAS in Woodbridge, VA specializing in acrylic painting. She paints landscapes, seascapes, animals and many subjects. Visit her Website at https://DonnaLiguriaArt.com & her Blog at https://donnascavepainting.blogspot.com/.

Photography/Video Credits:
Donna Liguria and Otis Stanley

Local Art: Visit us at Stonebridge Open Space Arts at 15000 Potomac Town Center, Woodbridge, VA - Open Wed to Sat 12-7 and Sun 12-5
The Prince William Art Society is a 50-year-old non-profit art group in PWC for the appreciation of fine art throughout the county and Northern Virginia.

Want to know how to get involved at OSA? If you are an artist (18 or older) living in Prince William County, or a are a member of a PWC art group, you are welcome to get on our next art show's emailing list. Send it to us, OR come by the gallery to find out more.

Want to join PWAS? Go to https://www.princewilliamartsociety.com/membership

Thank you for visiting, and remember to Share, Follow, and Comment!

Monday, August 15, 2022

Post 199: Working the Gallery, Two Angles - 2 Angels of Art and More!

Working the Gallery, Two Angles - Two Angels of Art and More!

For those artists that have volunteered at Open Space Arts (OSA) at Stonebridge, we get to work with and get to know the other artist volunteers better each time we meet AKA- work the same shift. We enjoy the camaraderie with the guests that come to the door (or TRY to as they fly by the door) as well as the other volunteer artists we work with. Here are the stories of two such artists that I thoroughly enjoy working with at the gallery.

Two Prince William Art Society (PWAS) Members Tell the Art of Getting Guests to Come In

These two PWAS (Prince William Art Society) members, that I have had the pleasure to work with and have admired their style of welcoming the guests so much, have been asked to write something for the blog to share on how and what they do. The two gentlemen are Otis Stanley and Mark Murphy. Here are their Open Space Arts stories.

Otis Stanley

"If you have ever volunteered with Otis Stanley at the OSA you already know that he doesn't wait for patrons to walk in the gallery.  Otis pleasantly invites patrons in. After a friendly greeting, he informs those strolling by of the treasures that await them inside. 

"Because of our fantastic location in the center of the block I take advantage of husbands waiting for wives and girlfriends at Ulta, and families heading to Barnes and Noble." Once a few visitors are in the gallery, Otis comes in and engages in conversation about the mission of the gallery and invites them to join PWAS (the Prince William Art Society). 

Through this pattern, Otis has brought in several new members to PWAS. A People's Choice Award winner, Otis is glad of his choice to join PWAS and grateful of the information he has gathered since his membership. "I have sold several paintings and drawings since joining PWAS, and built friendships that I hope last for years to come. If I can help my fellow creative friends do the same, than I am making my volunteering have purpose.""



Otis Stanley working the door at Open Space Arts

Mark Murphy

"Some ideas on inviting visitors into the OSA gallery...

Engaging strangers walking by the gallery can feel awkward or uncomfortable.  Here are a few ideas I picked up by watching those who successfully pull in the crowds.

Politeness and enthusiasm are the key.  I don't interrupt people engaged in conversation or clearly "on a mission" to get to work, get to their car, etc.  Unless someone is actively avoiding eye contact or attention, I cheerfully invite them in saying things like, "Are you in the mood for a stroll through an air-conditioned art gallery?" or "Would you like to see a variety of art from 40 different Prince William County artists?".  If there is any interest I'll sometimes add motivators like "It's free" or "You're bound to see something you like".

Many times people are rushing to a restaurant.  In those cases I tell them, "We're open 'til 7 (or 5)".  If they say, "Maybe another day", I usually respond with, "We'll be here for you" or "We have different shows all the time."  If a family walks by with children, I'll sometimes say, 'This is a great way to encourage young artists".

It is easy to be enthusiastic about the gallery.  The facility is beautiful, the art is high quality, and visitors have the opportunity to interact with some of the artists.

Once visitors are inside and given the basic introduction to the gallery, I try to get a sense for their preferred browsing experience.  Do they enjoy chatting about the art or would they prefer to be left alone in quiet contemplation?  Knowing a little about every piece or every artist makes it easy to strike up a conversation when the visitor is staring at a given piece.  I often tell them what I like about the piece or why the artist is an interesting person.  If the response is cold then I just back off and say something like, "If you have any questions about the art or the artists just let us know."  I'll sometimes throw in, "XXX and I are two of the artists exhibiting here."

Our primary goal is helping visitors enjoy the art, but making sales is also very satisfying.  For tips on salesmanship I've watched Otis, Tony, Fatima, and Ken, all of whom seem to do it well.  If you have ideas on encouraging art visitors to become art owners please share.

Many of us have also found that setting up a table outside (weather permitting) and working on some art is an effective way to get potential visitors to engage.  When passers by pause to take a look, it is easy to open the conversation about the gallery.  I've found that you need to be comfortable with leaving your art unattended outside.  Particularly if there are only two people on the shift, when the gallery starts to fill, we can't always afford to have one volunteer sitting outside.  There are a couple lightweight plastic folding tables in the back.  If I can't find a folding chair I just borrow one of the high chairs behind the desk."

Mark Murphy at OSA's pop-up art show with PWAS artists for the "Taste of Woodbridge" event
 

Other Artists with Drawing Power

With that said (thank you Otis and Mark!), we often have artists that set up a table in the window area inside and they wave people in too as they stop to see what they are doing! 

An artist from the June student art show, Carlos

Kelly Haneklau working on her art and greeting visitors
 

 Richard Tyler at the window "studio" of Open Space Arts
 

Stephanie McGee working her fascinating quilling techniques at the window

 

The Visitors to Open Space Arts  

We are all thrilled to get the chance to meet and greet the visitors to the gallery as well. We are tickled silly how excited they are to walk into the gallery and how amazed they are to see the art! Some get on their phones and tell their friends, others come back later with those friends and family. And of course, we love telling them that "WE" the volunteers (often) have art up too, and they want us to point ours out. Talk about joy to an artists little ears (or ear if you are Van Gogh).

The July - August art show at Open Space Arts, "Summer Spotlight on Art" just came down on August 14. So you will need to come to the gallery to see Otis and Mark's artwork a little later in the year, but our next art show will be "A Walk Through Ghana" with photographer Kwadwo Birikorang Adjei.

Of course, now that I have "spilled the beans" on these two artist volunteers, the Signup Genius Volunteer Schedule will fill up whenever they are on a shift!



Author: Otis Stanley
An artist member of PWAS in Woodbridge, VA 

Author: Mark Murphy
An artist member of PWAS in Woodbridge, VA
 
Author: Donna Liguria
An artist member of PWAS in Woodbridge, VA specializing in acrylic painting. She paints landscapes, seascapes, animals and many subjects. Visit her Website at https://DonnaLiguriaArt.com & her Blog at https://donnascavepainting.blogspot.com/.

Photography/Video Credits:
Otis Stanley and Mark Murphy, Donna Liguria

Local Art: Visit us at Stonebridge Open Space Arts at 15000 Potomac Town Center, Woodbridge, VA - Open Wed to Sat 12-7 and Sun 12-5
The Prince William Art Society is a 50-year old non-profit art group in PWC for the the appreciation of fine art throughout the county and Northern Virginia.

Want to know how to get involved at OSA? If you are an artist (18 or older) living in Prince William County, or a are a member of a PWC art group, you are welcome to get on our next art show's emailing list. Send it to us, OR come by the gallery to find out more.

Want to join PWAS? Go to https://www.princewilliamartsociety.com/membership

Thank you for visiting, and remember to Share, Follow, and Comment!